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Optimising your Google Ads account: Simple & Smart Strategies
Your Google ads account is home to everything online marketing related. It is the account where you create, manage and analyse the results of your […]
Decoding Your Google Ads Performance: A Comprehensive Analysis Guide
Your latest Google ad has been carefully crafted and finally published online. However, that doesn’t mean you can sit back and forget about it. Every […]
How to Skyrocket Your Earnings: Mastering Your Quality Score in Google Ads
In an overwhelming and competitive online sphere, making the most of your business’ online marketing platform is absolutely essential, and Google Ads is no exception. […]
Microsoft Ads broad match modifier keywords now serving as broad match
This week Microsoft announced that all broad match modifier keywords are now serving as broad match: This is an announcement that could easily pass under […]
The 140 Character Google Ads Dictionary
Twitter used to impose a 140 character limit on users, so, to pay homage to these days, we’ll do the same in this Google Ads […]
How To Use The Search Query Report To Improve Your PPC Campaigns, Content Strategy And Native Campaigns
Before we start we need to have a quick look at the pros and cons of Google’s push for automation, so let’s review the good, […]