Google Shopping provides a powerful opportunity for online businesses to cut through the noise and display their most relevant products at the top of Google’s search results.

For those who are new to the online retail space, Google Shopping is a comparison shopping engine that allows users to search for, compare, and buy products from a variety of online retailers. It is one of the most popular shopping destinations in the world, with over 800 million users worldwide. Google Shopping is powered by Google Merchant Center, which is a platform where retailers can submit their product information to Google. This information is then used to populate Google Shopping listings, which appear in search results and on the Google Shopping search engine.

When a user searches for a product on Google Shopping, they are shown a list of relevant products from different retailers. The list is ranked by factors such as product price, shipping cost, and retailer reputation. Users can then click on a product listing to learn more about the product and to be taken to the retailer’s website to purchase it.

If you’re running your own eCommerce store or retail business, you can’t afford to ignore the value of Google Shopping. This is where a Google Shopping Ads Agency comes in. Google shopping experts such as us here at Ambire will allow your products to be showcased properly on the world’s most popular search engine. They’ll also be placed in front of customers who’re ready and willing to spend. So the chances of them clicking through are high.

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With the ever-increasing competition online, crafting a unique and eye-catching Google Shopping campaign will ensure your website is placed squarely in front of ready-to-buy consumers who’re looking for your products.

When a user searches for a particular item online, Google cleverly scans its Google Merchant database to select the most relevant, top-rated and high-quality products. This is all part of Google’s commitment to providing its users with complete and reliable information. But without a fully optimised Shopping campaign, your ads won’t even get the chance to shine.

As a Google Shopping agency, our extensive knowledge, skill set and experience working with Google’s tools and targeting capabilities have allowed us to build highly successful campaigns that convert.

Our expert team of Google Shopping experts will harness the full potential of Google’s Shopping Network to ensure your products, sales and promotions are showcased to the right people, in the right place, at the right time. From product submission to Google’s Merchant Centre to ad design, right through to bidding, reporting and ongoing campaign optimisation – we’ve got you covered.


Partner with the most experienced Google Shopping agency Sydney has to offer.

Using tools available within Google Ads, and our own in-house proprietary tools that we have created over years of experience, we can position your ads so that every customer can find you when they are ready to buy.

To get started with Google Shopping, our Google shopping experts can help with Merchant Centre and product feed setup. Your Google Shopping campaign will then be created directly from the Google Merchant centre, syncing data from your online store.

Data is at the heart of everything we do. By leveraging data-driven insights, we’re able to build customised Google Shopping solutions that are unique to your business, goals and target market.

Once your campaign is up and running, we’ll continuously track your performance, monitor your sales and keep tabs on any behind the scenes trends, to then make the necessary adjustments. With Ambire, you’re guaranteed transparency, so you know exactly where your money is going.


When looking for a PPC agency, Sydney has no shortage of options. But not many can claim to be a Google Partner, and we are proudly a Google Premier Partner Agency. All our team members have obtained their Google certifications and have extensive experience of working on Google Ads campaigns.

To maximise your results you need an expert team, skilled in setting up Google’s Merchant Centre, managing and optimising the product feed, and the campaigns.

So to win against your competitors, you need to partner with an agency that partners with Google.

Our Google Shopping Ads Case Study


In 6 months Google Shopping experts generated an additional 56% of sales and over 50% of the total revenue from non-branded campaigns.

And we are not talking about small numbers, but we are talking about more than 3,000 additional sales.

This is an extra 500 additional sales on average per month, for the last 6 months.

Not too bad, right?

Get the FREE white-paper with the full case study to see how we did it.

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Google Shopping Ads

Why choose us as your Google Shopping Agency partner

There are many reasons why you should choose us specifically as your Google Shopping Ads Agency partner. Here are just a few:

  • Strategic Campaign Development: We will work with you to develop a comprehensive and strategic campaign that aligns with your overall business objectives. We will take the time to understand your target audience, your product offerings, and your sales goals. We will then develop a customised campaign that is tailored to your specific needs.
  • Peace of Mind: Partnering with us will free up your time and resources, allowing you to focus on your core business operations.
  • Communication and Transparency: We are committed to communication and transparency. We will keep you updated on the progress of your campaigns, and we will be upfront about our fees and how we measure the success of your campaigns.
  • Results: We are committed to delivering results that meet or exceed your expectations. We have a proven track record of success in managing Google Shopping campaigns, and we are confident that we can help you achieve your desired sales goals.

Driving Sales & Revenue With Our Expert Google Shopping Ads Services

Google Shopping experts can be utilised to create effective Google shopping ads, and therefore drive sales towards your business. This is because Google Shopping ads can:

  • Increase visibility: Google Shopping Ads display your products directly in Google Search results, making them more visible to potential customers.
  • Target advertising: Google Shopping Ads allow you to target your ads to specific demographics, interests, and geographic locations, ensuring that your products are seen by the right people.
  • Increase conversion rates: Google Shopping Ads take potential customers directly to the product page they’re interested in, making it easier for them to make a purchase.
  • Increase return on investment (ROI): Google Shopping Ads can deliver a high ROI, as you only pay when someone clicks on your ad. This makes them a cost-effective way to reach new customers and increase sales.

A Google Shopping Agency can hone your Google Ads, and therefore increase sales easily for your business.


Google shopping ads can deliver instant results with the right driver in the seat. If you have an online store or website, it’s worth investing in PPC. Without cleverly crafted and optimised ads on Google, you’re effectively giving your customers away to your competitors.

As a Google Shopping Agency, our Google shopping ads will of course look different from client to client. However, our standard approach includes:

  • Google Merchant Centre set-up
  • Product data feed creation
  • Linking Google Merchant Centre and Google Ads
  • Campaign setup and creation in Google Ads and Bing
  • Campaign management
  • Campaign optimisation to maximise performance, online traffic, leads, sales and revenue
  • Easy to use and read reporting and insights to go over together.
  • ROI that knocks your socks off!

Other agencies will often try to impress you with stats like: 250% revenue growth or 300% increase in clicks. But without the whole picture, these stats are meaningless. If you increase 10 clicks by 300% you still only have 30 clicks! Did they convert? Did your return on investment increase? What is the strategy? Does it align with your business goals? 250% revenue growth is always great, but did your costs increase at the same time? If so, you could be losing money! That doesn’t sound so great now does it? You will never get meaningless stats from us. All of our case studies show you the entire picture, from beginning, middle to end. We’re able to do this because they are case studies from real, genuine results. This is what we do for our clients and what we can do for you.

As an SEO agency, we have designed and custom built our own in-house analysis and reporting systems, while also utilising the many tools available in the market. But just as every business is different, so too are the tactics and tools we use to deliver strong results. We tailor the right tools around your business, and avoid those cookie cutter solutions.

Data really is at the heart of what we do and how we achieve such amazing results. Our entire team are experts at data analysis and reading between the lines. This is the one area we never compromise on when employing new team members. If you can see, understand and apply learnings from the data available, we are halfway there to achieving greatness! The other half you may ask? That’s where experience really matters and shows. We can accurately read and forecast future trends and results from decades of combined industry experience, making us the best SEO company Australia has to offer.

We are trusted by and have worked with some of the most iconic Australian and global brands, like Nike, ASOS, Virgin, LastMinute, TUI, Kennards Self Storage, Interflora, The Academy Brand, Ferrero, NAB, Origin, Journelle, InStitchu, Flowers for Everyone, Mitre 10 to name a few.

We love working with small to medium enterprises, as our passion lies in helping local businesses hit and exceed their goals. Being a core part of that growth is what drives us to work hard everyday. We’ve seen many of our partners start with just one brick and mortar store, then opening ten and building a strong online presence. Knowing our SEO services have contributed to this success is as rewarding as it gets, and we want to do the same for you.

Specialised SEO Services | SEO Agency Sydney | Ambire

Google Shopping FAQs

In order to get your products featured on Google Shopping, you will first need a Google Merchant account set up in the Merchant Center. This is a mandatory step required to have your shop, products, and product information into Google and make them available to shoppers across Google.

You will also need a primary product data feed, whether that is in a static format, such a Google Sheets file, or the list and file are dynamically updated like in the case of an XML file. Alternatively, if you have the appropriate structured data you could also get Google to crawl your website and retrieve the product data from there.

The feed will have mandatory and optional fields to tell Google about the products, for example, the item ID, name, brand, description, link, image link, price, etc. Once the product feed has been submitted and approved within the Merchant Centre, it is then linked to your Google Ads account.

Here you will be able to create a new Shopping campaign in Google Ads using the products from the data feed. From there it will be only a few additional steps to set up the campaign and get your products listed on Google Shopping.

Put your products in the spotlight and see the shoppers flocking through the virtual doors of your online shop. Shopping ads are like having your store, and its products, located on the best high-street, you can expect a high volume of footfall!

Google Shopping allows advertisers to drive sales online and in-store with ads that show near the search results on Google properties such as Google Search, Google Search partner sites and the Google Display Network. Similar to Google Ads, Google Shopping is based on a pay per click (PPC) model. Meaning advertisers must bid for the top spots on search results.

Google Shopping is not exactly a marketplace like eBay or Amazon where the whole interaction with the customer happens within the same platform, but it is more similar to retail CSE (Comparison Shopping Engines) like, GetPrice, ShopBot or PriceGrabber. There, and on Google Shopping, a user running a search for running shoes, for example, will be presented with a number of brands and products and be able to compare by product and price.

If you are not that familiar with the above CSE, think about more specialist ones, like or Mozo for credit cards, or Skyscanner and Kayak for flights. Google Shopping is exactly that, an ad platform that allows users to compare and choose directly from the search results page (at least in most cases), and then referring that user to the advertiser website to handle the transaction and complete the purchase, exactly the same way a click from search text ads in Google works.

However, there are some key differences between Google Search ads and Google Shopping ads.

First, is the visual factor of having an image showing alongside the title and price; these elements generally help to pre-qualify users as they select the products based on look and cost. Second, is that as the user is presented with a choice and can compare products, often Shopping Ads attract more price-sensitive customers.

And third, Shopping Ads attract customers with higher intent to purchase; although the option to compare also means that impression and click volumes can also be significantly higher than those from your normal Search campaigns, and it is not unusual for Shopping campaigns to have a lower click-through rate (CTR) and conversion rate.

However, on average, the CPC (cost-per-click) for this type of campaign tends to be also much lower, meaning that when well run and optimised, Google Shopping ads can scale and have profitability, delivering a high volume of sales at a great ROI.

Google Shopping allows you to also send customers from your online ads in-store with local inventory ads. Attract nearby shoppers searching in Google, so when they click on your ad they will be sent to a page hosted by Google, showcasing your local inventory, the store details and hours, able to find directions and more crucial info to get them in.

If you run an eCommerce business, Google Shopping is the fuel you need to ignite your online sales. Shopping campaigns can truly generate an incredible volume of highly-qualified traffic straight to your product pages.

However, improving the performance of Google Shopping is not as simple as it might be for your normal Google Ads text campaign. To start, there are no keywords to target, so the first step lies in the optimisation of the feed itself, including the product title and description. This is where we can optimise for specific keywords.

Then you can add keywords, but just negative ones; so we can exclude showing for terms that underperform or are not relevant. And this is where a thorough, methodical and regular review of the search terms is particularly important to drive the best ROAS (Return On Ad Spend): since we cannot choose the keywords to target, reviewing and refining the list of negative keywords is key.

Amongst a few other things that can be done, are segmenting the list of items in the product feed into subsets that can be product categories or groups of items such as best performers for example.

The advantage of splitting the list into groups is that we can exclude or pause some, or we can have different bids for each group.

Other, more advanced optimisation options are done at the product feed level using rules, such as defining the title and product type using keywords.

Google Shopping ads are not your normal Google Ads campaign. They require a team technically skilled and experienced with the Google Merchant Centre to design, implement and manage successful Shopping campaigns.

Here are some reasons you may need to collaborate with a Google Shopping Ads agency.

Expertise and experience: Google Shopping Ads can be complex and time-consuming to manage, especially if you don’t have the in-house expertise. A Google Shopping Ads agency has the knowledge and experience to create, manage, and optimize your campaigns effectively.

Strategic campaign development and execution: A Google Shopping Ads agency can help you develop a comprehensive and strategic campaign that aligns with your overall business objectives. They will work with you to understand your target audience, your product offerings, and your sales goals.

Ongoing campaign management and optimization: Google Shopping Ads campaigns require ongoing monitoring and optimization to ensure they are performing effectively. This will take a lot of time and effort off your hands.

Access to specialised skills and resources: Google Shopping Ads agencies often have a team of specialists with expertise in various aspects of online advertising. This includes keyword researchers and advertising copywriters. This allows them to provide comprehensive and holistic guidance throughout your Google Shopping Ads campaign.

A good Google Shopping agency should have the following qualities:

  • Experience: The Google shopping experts should have a proven track record of success in managing Google Shopping campaigns. Have a look at their case studies to see who they have worked with.
  • Expertise: The agency should have a team of Google shopping experts that can create and optimise campaigns that meet your specific goals.
  • Communication: The agency should be communicative and keep you updated on the progress of your campaigns.
  • Transparency: The agency should be transparent about its fees and how it measures the success of your campaigns.
  • Results: The agency should be able to deliver results that meet or exceed your expectations.

Here are some questions you might want to ask a potential google shopping ads agency:

  • What is your process for developing and implementing a Google Shopping campaign?
  • How do you measure the success of a Google Shopping campaign
  • What is your approach to keyword research and optimization?
  • How do you approach negative keywords?
  • How do you track and manage your clients’ budgets?
  • What is your process for making adjustments to Google Shopping campaigns?