With half of all search clicks being awarded to the first three ads, it’s crucial for your business to be seen. Google AdWords can position your brand at the top, and get you in front of the right people, in the right place and at the right time. This is part of what makes AdWords so popular: you can effectively target the people who’re interested in your product or service at the exact moment they’re searching for it online.

At Ambire, a top Google AdWords agency, we strive to achieve high-performance for all our clients, driving maximum ROI. Our Google AdWords campaigns aren’t simply driven by keywords, as a keyword alone won’t lead to higher conversions. If you want to entice customers to your online store, the focus should also be on the power of creative messaging. Ideally, your ad copy should speak directly to the emotional triggers that lead a customer to purchase. Emotive copy goes hand in hand with appealing visuals. These visuals should show off your company purposefully to really sell your product and maximise your ad, which your google adwords agency will know how to do expertly.

Luckily, we’re an AdWords agency that knows all the ins and outs of crafting highly successful Google AdWords campaigns. Through landing page optimization, extensive keyword research, targeted messaging and geo-targeting, we’re able to fine-tune our strategy so you can get the most bang for your buck.

Our targeted Google AdWords strategies will also help reduce any wasteful spend, so you don’t have to worry about paying for those non-converting clicks. Our goal is to ensure you’re only paying for the search terms that convert into sales.

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We’ve seen too many agencies waste their clients’ budgets and time, providing minimal attention to campaigns, concealing their methods, sugar-coating results and failing to deliver a desirable ROI. A truly high quality adwords management agency would not be partaking in any secrecy amidst their process.

This is what sets Ambire apart as a Google adwords agency. We pride ourselves on taking out the guesswork and providing full transparency. Our clients are always able to see their leads, sales, revenue, CPC and ROI for each campaign, so they know exactly where their hard-earned dollars are going when they partner with us. If something isn’t working, you’ll be the first to know. Better yet, we’ll show you what we’re doing to turn it into an award winning-campaign.

By continuously monitoring, tweaking and fine-tuning campaigns based on the metrics, our adwords management agency can ensure we’re on track to exceeding your PPC targets. There is nothing we want more as an adwords agency than meeting and exceeding client’s digital marketing goals. Our whole AdWords model is built on our client’s successes. After all, your win is our win.


We’re Sydney’s leading AdWords agency, helping Australian businesses smash their paid campaign goals through targeted paid search, video and display advertising. Our extensive experience, advanced knowledge and data-driven consumer insights allow us to build integrated campaigns that deliver.

Our Sydney-based team of Google AdWords specialists have unmatched experience managing hundreds of Google AdWords campaigns for some of the largest and established brands worldwide. With over 40 years of industry experience, we’re the most qualified Google AdWords Agency Sydney has to offer.

We don’t offer a cookie-cutter approach to AdWords. Instead, our team of PPC experts tailor your Google AdWords campaigns around your goals, budget and most importantly – your target audience.

Taking an omnichannel approach, we use intelligent bidding strategies to ensure your budget is maximised and optimised across all relevant channels. We’ve designed our Sydney-based AdWords agency to be ahead of the curve for all things digital.


Account and campaign structure is often underrated, but it’s one of the most important factors of a successful strategy.

Employing EVEREST – a proprietary methodology unique to Ambire, our team of Google AdWords specialists will go through every detail of the account, from keyword analysis and mapping, to match types, campaigns and ad groups structure, ad copy, landing page and more, to ensure the very best setup for your business.

This is a fundamental step when striving for high-performance and maximum ROI.

A tidy and flexible account structure allows easier management, but also maximum relevance between keywords, the user search query and landing page.

This in turn will have a positive impact on the Quality Score and the CPC, helping minimise the cost per click.


Performance Analysis and Campaign Optimisation are vital ongoing processes.

Our AdWords team of specialists perform these tasks on a daily basis and where necessary, several times a day to ensure the campaigns are fine-tuned and smooth sailing.

Following the steps of our proprietary methodology EVEREST, the team goes through all the campaign elements starting from:

  • Search Query report to identify terms to add or remove
  • Bid adjustments
  • Ad Copy review
  • Landing Page review

These steps provide a fundamental health check of the campaign performance in order to achieve the greatest ROI for your business.


Our ultimate goal for each client is to help maximise the leads, sales and revenue from their investment in Google AdWords.

This is our ambition from the get-go. When we onboard a new client through our EVEREST methodology, at the basecamp stage we take the time needed to research and fully seize any opportunity, allowing us to strategically plan a successful approach. At this time it is equally important that our AdWords Agency team has an enriched understanding of your business, brand, its objectives and ambition.

We then make those objectives and targets ours and commit to drive high-performance results to maximise your leads, sales and return on investment.

While there’s going to be a small climb to the top, you can rest assured knowing our team won’t rest until we’ve taken you to the Summit! Our goal is to help your business scale their growth and reach new heights through dynamic Google AdWords campaigns.

AdWords Agency


When working with a Google AdWords agency, it is important to set a budget that is aligned with your business goals and financial resources. Your agency can help you determine the right budget for your campaigns.
Once you have set a budget, your agency will work with you to create and manage your Google AdWords campaigns. They will track your results and optimise your campaigns for better performance.

Tips for Managing Your Google AdWords Budget with an Agency:

  • Communicate your goals: Be clear with your agency about your budget goals and what you hope to achieve with your Google AdWords campaigns.
  • Provide feedback: Regularly review your campaign performance with your agency and provide feedback. This will help them improve your campaigns and get better results.
  • Investigate regularly: Regularly see if your budget is feasible. Is it too low? Or can you even cut back on it? It is important to do this regularly throughout your time with the agency so your budget remains realistic throughout.

Partner with a Google Premier Partner Agency.

When looking for a PPC agency, Sydney has no shortage of options. But not many can claim to be a Google Partner, and we are proudly a Google Premier Partner Agency. All our team members have obtained their Google certifications and have extensive experience of working on Google Ads campaigns.

To maximise your results you need an expert team, skilled in setting up Google Ads campaigns that align perfectly with your website and customer information, all whilst utilising the best tools to squeeze every drop possible out of your marketing budget.

So to win against your PPC competitors, you need to partner with an agency that partners with Google.


PPC and Search Marketing can deliver instant results with the right driver in the seat. If you have an online store or website, it’s worth investing in PPC. Without cleverly crafted and optimised ads on Google, you’re effectively giving your customers away to your competitors.

Our Google AdWords services include:

  • Deep dive keyword research to identify most relevant terms
  • Extensive negative keyword mining and list creation
  • Campaign setup in Google AdWords
  • Expertly written ad text to entice customers and smash your competition
  • Campaign management with bid adjustment and creative review
  • Campaign optimisation to maximise performance, online traffic, leads, sales and revenue
  • Easy to use and read reporting and insights
  • ROI that knocks your socks off!

Other agencies will often try to impress you with stats like: 250% revenue growth or 300% increase in clicks. But without the whole picture, these stats are meaningless. If you increase 10 clicks by 300% you still only have 30 clicks! Did they convert? Did your return on investment increase? What is the strategy? Does it align with your business goals? 250% revenue growth is always great, but did your costs increase at the same time? If so, you could be losing money! That doesn’t sound so great now does it? You will never get meaningless stats from us. All of our case studies show you the entire picture, from beginning, middle to end. We’re able to do this because they are case studies from real, genuine results. This is what we do for our clients and what we can do for you.

As an SEO agency, we have designed and custom built our own in-house analysis and reporting systems, while also utilising the many tools available in the market. But just as every business is different, so too are the tactics and tools we use to deliver strong results. We tailor the right tools around your business, and avoid those cookie cutter solutions.

Data really is at the heart of what we do and how we achieve such amazing results. Our entire team are experts at data analysis and reading between the lines. This is the one area we never compromise on when employing new team members. If you can see, understand and apply learnings from the data available, we are halfway there to achieving greatness! The other half you may ask? That’s where experience really matters and shows. We can accurately read and forecast future trends and results from decades of combined industry experience, making us the best SEO company Australia has to offer.

We are trusted by and have worked with some of the most iconic Australian and global brands, like Nike, ASOS, Virgin, LastMinute, TUI, Kennards Self Storage, Interflora, The Academy Brand, Ferrero, NAB, Origin, Journelle, InStitchu, Flowers for Everyone, Mitre 10 to name a few.

We love working with small to medium enterprises, as our passion lies in helping local businesses hit and exceed their goals. Being a core part of that growth is what drives us to work hard everyday. We’ve seen many of our partners start with just one brick and mortar store, to then opening ten and building a strong online presence. Knowing our SEO services have contributed to this success is as rewarding as it gets, and we want to do the same for you.

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Google AdWords FAQs

Although both target the same user searches, PPC and SEO are two very different terms in the world of digital marketing. That being said, both PPC and SEO should be seen more as complimentary activities rather than one versus the other. In fact often the best results are seen when advertisers invest in both channels.

That is particularly true if your PPC management is executed by the same team working on your SEO services.

Imagine you are a digital marketing agency based and working within the Sydney market; you have a local page on your website that is ranking organically in Google in position 9 for the keyword ‘digital marketing agency Sydney’.

The SEO traffic from that keyword is quite low and generates only a handful of clicks per month and no sales. However your PPC Sydney campaign, which is sending paid traffic to the same page has one of the best conversion rates and it’s highly profitable. If the same team is managing both PPC and SEO, then they could use and leverage all the valuable data from PPC into the SEO optimisation, including learnings and insights on what copy works best, or the best search terms.

From our experience working on the PPC and SEO management for hundreds of clients, across all industries, we certainly recommend to utilise both PPC and SEO, and if possible at the same time to leverage and take advantage of that holistic approach.

To get started with PPC management the process is quick and easy. We start with one of the most experienced specialists in our PPC team discussing with you in detail your requirements and objectives on a 30 minutes call. Here we will get to know more about you, your business, your target market, your goals and key objectives.

Whilst in the call our expert will discuss a few ideas, the assessment will also help us to create a detailed brief for you after the call, from which we then create a full strategy and detailed plan for the next 1, 3, 6 and 12 months.

All this is totally free and doesn’t require any commitment from you.

You most certainly can run a location-targeted PPC campaign. If for example, you are a local florist and only deliver flowers in Sydney, our PPC team of experts can help you setting up a geo-fenced campaign that will only target and reach potential customers located in Sydney, or that are looking to get their flowers delivered in the Sydney region.

Even more, if you only deliver to a smaller area, we can set up a campaign that only targets selected locations in Sydney, by postcode. For instance, you could have targeted ads for Mosman, or Surry Hills only

Google Ads is an online advertising platform developed by Google.

In Google Ads, advertisers pay for the clicks they receive from their ads when these are shown within the Google Search and Partners network. These ads are displayed when a user searches for their products or services.

The main difference between Google Search and most other forms of online advertising, such as Display, is that whilst users searching are actively looking, this is not the case for the other types of ads. Because users are actively searching, the intent to buy, or convert, of the user is very strong, making Google Search one of the most effective forms of online advertising.

When launched in 2000, Google Ads was called Google AdWords and it was only in 2018 that Google rebranded AdWords to Google Ads.

There are a multitude of ways that an AdWords agency can help scale your business. Our team of highly qualified and experienced PPC specialists can use Google Ads to:

  • Increase your brand awareness amongst your target market
  • Target prospective customers
  • Drive greater traffic to your store
  • Generate more leads
  • Get ahead of your competitors

A good AdWords management agency should have the following qualities:

  • Expertise: The agency should have a team of experienced and certified AdWords professionals who are up-to-date on the latest best practices and changes to the platform.
  • Transparency: The agency should be transparent about their fees, services, and campaign performance. They should provide you with regular reports and updates, and be available to answer your questions eloquently.
  • Communication: The agency should communicate effectively with you and keep you informed of their recommendations and strategies. They should also be responsive to your feedback.
  • Data-driven approach: The agency should use data to optimise your campaigns and make decisions. They should track key metrics such as impressions, clicks, conversions, and cost per conversion, and make adjustments as needed.
  • Results-oriented: The agency should be focused on helping you achieve your marketing goals. They should work with you to develop a custom strategy and budget that aligns with your needs.
  • Alignment with your company values: It’s important to choose an agency that shares your company values and culture. This will help ensure that you have a good working relationship and that they are dedicated to a harmonious partnership.

To get the most out of your AdWords management agency, it is important to:

  • Communicate your goals: Be clear with your google adwords agency about your marketing goals and what you hope to achieve with your AdWords campaigns.
  • Provide feedback: Regularly review your campaign performance with your agency and provide feedback. Ask questions when needed too if there is terminology you don’t understand. This will help them improve your campaigns and get better results.
  • Learn the basics of Adwords: To be able to have an understanding of your Google adwords agency, learn the basics of Adwords. This will allow you to ask more relevant questions and possibly add creative input.