our thinking.

Nike shoes

Nike: A Case Study in Selling More than a Product

When you’re asked to think about Nike, what’s the first thing that pops into your head?

Interestingly enough, I’d hazard a guess that you didn’t say shoes, shorts or singlets. 

Was it their famed slogan ‘Just do it’? Was it an image of somebody working hard to achieve their dream, despite all of the odds being stacked against them? Or, was it a famous athlete like Michael Jordan landing a basket? 

The reason for this is that Nike is more often associated with selling a vision, a dream and aspiration rather than a pair of shoes.

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Content Writing and SEO

SEO and Content Writing: The Perfect Pair

Obviously, SEO and content writing really have to have something in common.

Like, seriously, if your SEO is no good, then your content simply won’t be found by searchers. Instead it will be left to languish in the black hole of the Internet that is way down the end of the SERP results.

This is no good for anyone.

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TikTok Marketing is the next big thing

The Next Big Thing in Digital Marketing: TikTok

Although TikTok was initially scorned as a plaything for Gen-Zers and Millennials, businesses and advertisers have recently started to sit up and pay attention.

It’s clear to see why.

Even though it is largely targeted at tweens and pre-tweens, the app has been downloaded over 2 billion times! This clearly offers an insane reach worldwide and recently the platform has been joined by celebrities of all ages, politicians – and most importantly, brands and businesses.

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