our thinking.
SEO and Google Reviews: How to incorporate the two
Google reviews and SEO have a pretty close relationship.
In fact, Moz says that online reviews make up around 10% of the criteria for how Google actually displays search results.
They’re important not only for technical SEO, but also for how people regard your business.
KPIs in Digital Marketing
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Nike: A Case Study in Selling More than a Product
When you’re asked to think about Nike, what’s the first thing that pops into your head?
Interestingly enough, I’d hazard a guess that you didn’t say shoes, shorts or singlets.
Was it their famed slogan ‘Just do it’? Was it an image of somebody working hard to achieve their dream, despite all of the odds being stacked against them? Or, was it a famous athlete like Michael Jordan landing a basket?
The reason for this is that Nike is more often associated with selling a vision, a dream and aspiration rather than a pair of shoes.
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