our thinking.

Content Writing and SEO

SEO and Content Writing: The Perfect Pair

Obviously, SEO and content writing really have to have something in common.

Like, seriously, if your SEO is no good, then your content simply won’t be found by searchers. Instead it will be left to languish in the black hole of the Internet that is way down the end of the SERP results.

This is no good for anyone.

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TikTok Marketing is the next big thing

The Next Big Thing in Digital Marketing: TikTok

Although TikTok was initially scorned as a plaything for Gen-Zers and Millennials, businesses and advertisers have recently started to sit up and pay attention.

It’s clear to see why.

Even though it is largely targeted at tweens and pre-tweens, the app has been downloaded over 2 billion times! This clearly offers an insane reach worldwide and recently the platform has been joined by celebrities of all ages, politicians – and most importantly, brands and businesses.

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Ecommerce in 2021

Is ecommerce right for your business?

One of the impacts of the coronavirus pandemic has, unsurprisingly, been the immense growth of ecommerce.

It really didn’t matter in 2020 whether or not you were a B2B or B2C business or one that was global or local. It didn’t even matter whether or not you had ever attempted online retail before or whether you were simply a novice to the whole game.

Basically – you had to get online, and quickly.

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