Google Ads Management

PPC, or, as the acronym stands for, ‘pay-per-click’ is a form of online advertising where the advertiser is only charged when a user clicks on the advertiser’s ads. Although there are many platforms that charge on a pay-per-click basis, the most popular of all is undoubtedly Google Ads (formerly Google AdWords). In fact for most people, PPC is a synonym of Google AdWords.

In Google, what ads are shown in which order is determined by a real-time auction every time a user searches for a relevant term online (and is eligible to show ads). Each advertiser then decides on how much to bid to have their ads shown. The bid is then the maximum amount the advertiser is prepared to pay for a click.

However, the actual cost paid for the click will be determined by several factors – including the relevancy and quality score of the keyword on which the advertiser is bidding on. But often the actual cost-per-click is likely to be below the maximum amount bidded, or that advertisers are prepared to pay.

The cost of running PPC campaigns in Google and Bing can vary significantly. This is due to a number of factors like keyword competitiveness (which often goes hand in hand with the popularity of the keywords) and how much the advertiser is prepared to pay for a click (maximum bid).

But ultimately the cost-per-click is a reflection of it’s value for the advertiser. For example, the keyword ‘life insurance’ can cost up to 127 AUD per click. Rather than focusing on the cost of a click, the focus should really be on its ROI. As such it really depends on the value of the product or service offered. In the life insurance example we need to look at the life-time value (LTV) of an insurance policy vs the cost of its acquisition.

No, with Google Ads and most of the pay-per-click advertising platforms there is never a minimum budget required. You can invest as little as you want, and can always turn the investment on and off at any time with no minimum commitment needed.

For a new campaign we always recommend to start with the keyword research to determine which terms are most relevant and searched by your target audience.

In order to do so we usually require an indication of the estimated budget you will be allocating to that campaign, the targeting criteria (such as the locations and audiences that you want your ads to reach), the objectives and targets, and any other information you are able to share with us that can help with the research.

At the same time our PPC experts will be also conducting additional research and analysis of the data available. This includes historical performance, industry and competitors data, seasonality trends and broader audience data and insights.

Once we have a clearer picture, we can then draft a strategy and approach that will be discussed with you and your team. Upon approval of the plan, we will be ready to move onto the execution phase where we will create a measurement framework to report on key KPIs and goals (leads, sales, revenue, etc), ensure the campaign tracking is in place, tested and working, and we are ready to press go.

Let Ambire be your PPC Google Ads management agency Sydney and boost your sales and ROI to a whole new level!

Absolutely! In most of the cases it happens that our clients reach out because they already have a Google Ads account which either they don’t have the time, resources or skills necessary to manage their PPC campaigns, or because the campaigns are underperforming and not achieving their targets.

In either case, our PPC Sydney specialist team can help get you set up, or take over the PPC management and achieve your desired targets.

If you were to decide to hand over the PPC management of your Google Ads campaigns to Ambire, rest assured that you will always retain full ownership and access to your account and campaigns.

Absolutely! Our team of PPC Sydney specialists can certainly help with the planning, building, implementation of campaigns and PPC management.

Don’t trust just any PPC company in Sydney. As a Google Premier Partner, Ambire is the Sydney-based Google Ads agency that you can trust to handle your Google advertising with full confidence.

Whilst both are run and managed through the same platform, Google Ads and Shopping Ads differ in nature. Often when people talk about Google Ads, they’re actually referring to Google Search text ads.

On the other hand, Shopping Ads are what’s known as PLAs or Product Listing Ads – a different ad format that shows on the same results page but is typically composed of a product image, a headline, the name of the advertiser and price.

With over 20 years of first-hand experience with Google Ads, we can truly say that we have seen it all. In 2001, AdWords didn’t even actually exist. There was a smaller offering from Google called Premium Sponsorship which was on a set CPM (cost per thousand impressions) basis.

Here, advertisers were to send Google a list of desired keywords and agree to a cost per thousand impressions price (CPM), then away they went. There were only a very small handful of advertisers using this product, so competition was minimal.

As this platform started to gain more traction and popularity, Google decided to create a more complex system allowing more advertisers access to their search engines’ visibility.

We were some of the lucky few that were invited in 2003 to first use Google AdWords, as a trial experiment in the United Kingdom. We got to know the system along with our dedicated team at Google London. Here we shared a unique and inspiring journey feeding back to Google on a daily basis, before the system was out of Beta and launched to market.

You won’t find many other teams as experienced with this system as us – we can honestly say we were one of the first people to see and use it in the world! Since then our team of PPC experts have managed thousands of accounts and campaigns for hundreds of businesses ranging from global enterprises to local startups.

We also have a strong international experience in highly competitive industries and markets (like the UK) that adds to our vast knowledge. And with time we have developed proprietary tools and refined processes that allow us to be at the forefront when it comes to PPC management and PPC optimisation.

Searching for a Google Ads management agency in Sydney? Look no further! Let Ambire be your PPC agency Sydney team to manage your PPC Sydney campaigns.

Google Ads management services can be very worthwhile depending on your goals and how they are faring. They can help you reach a wider audience, generate leads, and boost sales. Particularly if your organic SEO reach isn’t achieving your desired results, you might find PPC will give you the boost you need.

Pay-per-click (PPC) advertising is an important digital marketing tool because it allows businesses to reach their target audience quickly and efficiently.
PPC ads can start appearing on Search Engine Results Pages (SERPs) within minutes of creating a campaign. This makes PPC a great option for businesses that need to reach their target audience quickly, such as those launching a new product or service.
PPC users can also target their ads to people who are searching for specific keywords, browsing certain websites, or have certain demographics. This helps to ensure that ads are seen by people who are most likely to be interested in what the advertiser has to offer, and therefore boost your potential conversion rates.
PPC campaigns are highly trackable, so businesses can see exactly how much they are spending on each campaign and how many clicks, leads, and sales they are generating. This data can be used to optimise campaigns and improve ROI over time.
Overall, Google Ads Management Services are a powerful and versatile digital marketing service that can be used by businesses of all sizes to reach their target audience, generate leads, and drive sales.

Ensuring you get the Google Ads Management Services you deserve, you will want to invest in a quality Google Ads manager. You should look for someone who has:

• Experience: A proven track record of success managing Google Ads campaigns amongst a range of businesses. 
• Expertise: A deep understanding of Google Ads campaign settings and strategies, its past and present, and future trends. 
• Communication skills: The ability to communicate effectively with you and keep you informed of the progress of your campaigns.
• Data-driven approach: A focus on using data to make decisions about your campaigns.

We believe we meet this criteria at Ambire, and would love to prove it to you.