PPC offers you an opportunity to cut through the noise and compete in a highly competitive digital marketplace. You can have Google Ads up and ready to go in a very short space of time, taking on more established brands and generating qualified traffic instantaneously.

Sounds like a perfect solution right? But running a successful campaign is by no means an easy feat. You’ve got to be on your A-game and have strong attention to detail to ensure there is no wasteful spend.

Once your ads are live, your budget can drain within minutes without efficient campaign management. Did you execute the ads properly? Were the available characters optimised and utilised to their full extent? Did you make the most of the tools within Google Ads?

As Google’s systems become more advanced and complex, now more than ever is the time to have a reliable Google Ads partner in charge of executing and managing your campaigns. You need a team with extensive experience and knowledge of Google’s tools and analytics.

We are that team. We are that partner.

A GOOGLE ADS AGENCY YOU CAN TRUST

How many companies can claim to have nearly 20 years of experience managing PPC campaigns and Google Ads accounts? We can.

You’ll find a number of agencies will try and use their collective years of experience to justify how well versed they are in the world of PPC management and campaign optimisation. But our industry experience is unparalleled, dating right back to the very start of Google AdWords in the early 2000’s.

Since 2001, our team of PPC experts have managed thousands of accounts and campaigns across a number of industries – ranging from global enterprises to local startups. So with Ambire as your Google Ads Management agency, you can rest assured knowing your PPC campaigns are in safe hands.

Our specialist PPC services include planning, building, implementing, and managing campaigns in Google Ads, as well as Google Shopping and Microsoft Advertising (formerly Bing Ads).

So if you are looking for a partner agency to manage your Google Ads campaigns, get in touch with us today for a FREE 30 minute strategy session. We’d love to hear more about you and your business to see how we can help.

SCALE YOUR BUSINESS WITH #1 GOOGLE ADS MANAGEMENT AGENCY

How many companies can claim to have nearly 20 years of experience managing PPC campaigns and Google Ads accounts? We can.

You’ll find a number of agencies will try and use their collective years of experience to justify how well versed they are in the world of PPC management and campaign optimisation. But our industry experience is unparalleled, dating right back to the very start of Google AdWords in the early 2000’s.

Since 2001, our team of PPC experts have managed thousands of accounts and campaigns across a number of industries – ranging from global enterprises to local startups. So with Ambire as your Google Ads Management agency, you can rest assured knowing your PPC campaigns are in safe hands.

Our specialist PPC services include planning, building, implementing, and managing campaigns in Google Ads, as well as Google Shopping and Microsoft Advertising (formerly Bing Ads).

So if you are looking for a partner agency to manage your Google Ads campaigns, get in touch with us today for a FREE 30 minute strategy session. We’d love to hear more about you and your business to see how we can help.

PARTNER WITH A GOOGLE PREMIER PARTNER AGENCY

When looking for a PPC agency, Sydney has no shortage of options. But not many can claim to be a Google Partner, and we are proudly a Google Premier Partner Agency. All our team members have obtained their Google certifications and have extensive experience of working on Google Ads campaigns.

To maximise your results you need an expert team, skilled in setting up Google Ads campaigns that align perfectly with your website and customer information, all whilst utilising the best tools to squeeze every drop possible out of your marketing budget.

So to win against your PPC competitors, you need to partner with an agency that partners with Google.

What Sets us Apart From Other Google Ads Management Agencies

There are an abundance of Google Ads management services to work with. But what makes Ambire stand out among the rest? Our values and personal qualities underpin how we conduct our business. These include:

CLIENT-FIRST

Our processes put the client at the forefront. We don’t make decisions and consult without thinking of the client’s specific Google ads management needs. Your success is our success, so we know that putting the client first is paramount for quality collaboration.

TRANSPARENCY

Communication is key. That is why we aim to actively communicate with our clients in a transparent manner. Though we love to share our wins, we aren’t afraid of sharing setbacks either. You’ll always be aware of the progress of your campaign with regular updates from our team.

REPUTABLE TRACK RECORD

We have a reputable track record here at Ambire. From Interflora, InStitchu and Flowers For Everyone, we have been able to fulfill their Google ads management needs. Just take a look at our Case Studies for more information about the success we bring to our clients.

EXPERTISE

We have staff that come from different backgrounds, yet all bring to the table a level of expertise making them invaluable to the Ambire team. With our decades of combined industry experience, we’ve braved many of Google’s algorithm updates which were heralded as the end of SEO. Yet here we are standing victorious, still helping businesses to reach their SEO goals. Our strategies are constantly shifting to reflect the best contemporary digital marketing practices.

Why Ambire is the First Choice Google Ads Management Agency in Australia

What makes Ambire the first choice for Google Ads Management services? Our experience is surely one of them. With over 20 years of first-hand practice with Google Ads, we can truly say that we have seen it all. In 2001, AdWords didn’t even actually exist. There was a smaller offering from Google called Premium Sponsorship which was on a set CPM (cost per thousand impressions) basis.

Here, advertisers were to send Google a list of desired keywords and agree to a cost per thousand impressions price (CPM), then away they went. There were only a very small handful of advertisers using this product, so competition was minimal.

As this platform started to gain more traction and popularity, Google decided to create a more complex system allowing more advertisers access to their search engines’ visibility.

We were some of the lucky few that were invited in 2003 to first use Google AdWords, as a trial experiment in the United Kingdom. We got to know the system along with our dedicated team at Google London. Here we shared a unique and inspiring journey feeding back to Google on a daily basis, before the system was out of Beta and launched to market.

You won’t find many other teams as experienced with this system as us – we can honestly say we were one of the first people to see and use it in the world! Since then our team of PPC experts have managed thousands of accounts and campaigns for hundreds of businesses ranging from global enterprises to local startups.

We also have a strong international experience in highly competitive industries and markets like the UK that adds to our vast knowledge. And with time we have developed proprietary tools and refined processes that allow us to be at the forefront when it comes to PPC management and PPC optimisation.

Searching for a Google Ads management agency in Sydney? Look no further! Let Ambire be your PPC agency Sydney team to manage your PPC Sydney campaigns.

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STRATEGIES WE FOLLOW IN OUR GOOGLE ADS MANAGEMENT SERVICES PROCESS

PPC can deliver instant results with the right driver in the seat. With our experience, we have created strategies and processes to do to ensure you get the most out of our Google Ads management services.

Our strategies for PPC management includes:

  • Deep dive keyword research to identify the most relevant terms for your ad
  • Extensive negative keyword mining and list creation
  • Campaign setup in Google Ads and Bing
  • Expertly written ad text to entice customers and smash your competition
  • Campaign management with bid adjustment and creative review
  • Campaign optimisation to maximise performance, online traffic, leads, sales and revenue
  • Easy to use and read reporting and insights so you can see our progress
  • ROI that knocks your socks off and exceeds your expectations!

Other agencies will often try to impress you with stats like: 250% revenue growth or 300% increase in clicks. But without the whole picture, these stats are meaningless. If you increase 10 clicks by 300% you still only have 30 clicks! Did they convert? Did your return on investment increase? What is the strategy? Does it align with your business goals? 250% revenue growth is always great, but did your costs increase at the same time? If so, you could be losing money! That doesn’t sound so great now does it? You will never get meaningless stats from us. All of our case studies show you the entire picture, from beginning, middle to end. We’re able to do this because they are case studies from real, genuine results. This is what we do for our clients and what we can do for you.

As an SEO agency, we have designed and custom built our own in-house analysis and reporting systems, while also utilising the many tools available in the market. But just as every business is different, so too are the tactics and tools we use to deliver strong results. We tailor the right tools around your business, and avoid those cookie cutter solutions.

Data really is at the heart of what we do and how we achieve such amazing results. Our entire team are experts at data analysis and reading between the lines. This is the one area we never compromise on when employing new team members. If you can see, understand and apply learnings from the data available, we are halfway there to achieving greatness! The other half you may ask? That’s where experience really matters and shows. We can accurately read and forecast future trends and results from decades of combined industry experience, making us the best SEO company Australia has to offer.

We are trusted by and have worked with some of the most iconic Australian and global brands, like Nike, ASOS, Virgin, LastMinute, TUI, Kennards Self Storage, Interflora, The Academy Brand, Ferrero, NAB, Origin, Journelle, InStitchu, Flowers for Everyone, Mitre 10 to name a few.

We love working with small to medium enterprises, as our passion lies in helping local businesses hit and exceed their goals. Being a core part of that growth is what drives us to work hard everyday. We’ve seen many of our partners start with just one brick and mortar store, to then opening ten and building a strong online presence. Knowing our SEO services have contributed to this success is as rewarding as it gets, and we want to do the same for you.

Specialised SEO Services | SEO Agency Sydney | Ambire

Google Ads FAQs

PPC, or, as the acronym stands for, ‘pay-per-click’ is a form of online advertising where the advertiser is only charged when a user clicks on the advertiser’s ads. Although there are many platforms that charge on a pay-per-click basis, the most popular of all is undoubtedly Google Ads (formerly Google AdWords). In fact for most people, PPC is a synonym of Google AdWords.

In Google, what ads are shown in which order is determined by a real-time auction every time a user searches for a relevant term online (and is eligible to show ads). Each advertiser then decides on how much to bid to have their ads shown. The bid is then the maximum amount the advertiser is prepared to pay for a click.

However, the actual cost paid for the click will be determined by several factors – including the relevancy and quality score of the keyword on which the advertiser is bidding on. But often the actual cost-per-click is likely to be below the maximum amount bidded, or that advertisers are prepared to pay.

The cost of running PPC campaigns in Google and Bing can vary significantly. This is due to a number of factors like keyword competitiveness (which often goes hand in hand with the popularity of the keywords) and how much the advertiser is prepared to pay for a click (maximum bid).

But ultimately the cost-per-click is a reflection of it’s value for the advertiser. For example, the keyword ‘life insurance’ can cost up to 127 AUD per click. Rather than focusing on the cost of a click, the focus should really be on its ROI. As such it really depends on the value of the product or service offered. In the life insurance example we need to look at the life-time value (LTV) of an insurance policy vs the cost of its acquisition.

No, with Google Ads and most of the pay-per-click advertising platforms there is never a minimum budget required. You can invest as little as you want, and can always turn the investment on and off at any time with no minimum commitment needed.

For a new campaign we always recommend to start with the keyword research to determine which terms are most relevant and searched by your target audience.

In order to do so we usually require an indication of the estimated budget you will be allocating to that campaign, the targeting criteria (such as the locations and audiences that you want your ads to reach), the objectives and targets, and any other information you are able to share with us that can help with the research.

At the same time our PPC experts will be also conducting additional research and analysis of the data available. This includes historical performance, industry and competitors data, seasonality trends and broader audience data and insights.

Once we have a clearer picture, we can then draft a strategy and approach that will be discussed with you and your team. Upon approval of the plan, we will be ready to move onto the execution phase where we will create a measurement framework to report on key KPIs and goals (leads, sales, revenue, etc), ensure the campaign tracking is in place, tested and working, and we are ready to press go.

Let Ambire be your PPC Google Ads management agency Sydney and boost your sales and ROI to a whole new level!

Absolutely! In most of the cases it happens that our clients reach out because they already have a Google Ads account which either they don’t have the time, resources or skills necessary to manage their PPC campaigns, or because the campaigns are underperforming and not achieving their targets.

In either case, our PPC Sydney specialist team can help get you set up, or take over the PPC management and achieve your desired targets.

If you were to decide to hand over the PPC management of your Google Ads campaigns to Ambire, rest assured that you will always retain full ownership and access to your account and campaigns.

Absolutely! Our team of PPC Sydney specialists can certainly help with the planning, building, implementation of campaigns and PPC management.

Don’t trust just any PPC company in Sydney. As a Google Premier Partner, Ambire is the Sydney-based Google Ads agency that you can trust to handle your Google advertising with full confidence.

Whilst both are run and managed through the same platform, Google Ads and Shopping Ads differ in nature. Often when people talk about Google Ads, they’re actually referring to Google Search text ads.

On the other hand, Shopping Ads are what’s known as PLAs or Product Listing Ads – a different ad format that shows on the same results page but is typically composed of a product image, a headline, the name of the advertiser and price.

With over 20 years of first-hand experience with Google Ads, we can truly say that we have seen it all. In 2001, AdWords didn’t even actually exist. There was a smaller offering from Google called Premium Sponsorship which was on a set CPM (cost per thousand impressions) basis.

Here, advertisers were to send Google a list of desired keywords and agree to a cost per thousand impressions price (CPM), then away they went. There were only a very small handful of advertisers using this product, so competition was minimal.

As this platform started to gain more traction and popularity, Google decided to create a more complex system allowing more advertisers access to their search engines’ visibility.

We were some of the lucky few that were invited in 2003 to first use Google AdWords, as a trial experiment in the United Kingdom. We got to know the system along with our dedicated team at Google London. Here we shared a unique and inspiring journey feeding back to Google on a daily basis, before the system was out of Beta and launched to market.

You won’t find many other teams as experienced with this system as us – we can honestly say we were one of the first people to see and use it in the world! Since then our team of PPC experts have managed thousands of accounts and campaigns for hundreds of businesses ranging from global enterprises to local startups.

We also have a strong international experience in highly competitive industries and markets (like the UK) that adds to our vast knowledge. And with time we have developed proprietary tools and refined processes that allow us to be at the forefront when it comes to PPC management and PPC optimisation.

Searching for a Google Ads management agency in Sydney? Look no further! Let Ambire be your PPC agency Sydney team to manage your PPC Sydney campaigns.

Google Ads management services can be very worthwhile depending on your goals and how they are faring. They can help you reach a wider audience, generate leads, and boost sales. Particularly if your organic SEO reach isn’t achieving your desired results, you might find PPC will give you the boost you need.

Pay-per-click (PPC) advertising is an important digital marketing tool because it allows businesses to reach their target audience quickly and efficiently.
PPC ads can start appearing on Search Engine Results Pages (SERPs) within minutes of creating a campaign. This makes PPC a great option for businesses that need to reach their target audience quickly, such as those launching a new product or service.
PPC users can also target their ads to people who are searching for specific keywords, browsing certain websites, or have certain demographics. This helps to ensure that ads are seen by people who are most likely to be interested in what the advertiser has to offer, and therefore boost your potential conversion rates.
PPC campaigns are highly trackable, so businesses can see exactly how much they are spending on each campaign and how many clicks, leads, and sales they are generating. This data can be used to optimise campaigns and improve ROI over time.
Overall, Google Ads Management Services are a powerful and versatile digital marketing service that can be used by businesses of all sizes to reach their target audience, generate leads, and drive sales.

Ensuring you get the Google Ads Management Services you deserve, you will want to invest in a quality Google Ads manager. You should look for someone who has:

  • Experience: A proven track record of success managing Google Ads campaigns amongst a range of businesses. 
  • Expertise: A deep understanding of Google Ads campaign settings and strategies, its past and present, and future trends. 
  • Communication skills: The ability to communicate effectively with you and keep you informed of the progress of your campaigns.
  • Data-driven approach: A focus on using data to make decisions about your campaigns.

We believe we meet this criteria at Ambire, and would love to prove it to you.