Chefs’ Warehouse is a supplier of kitchen equipment and restaurant supplies in Redfern, Sydney. Their product range includes chef tools, cookware, bakeware, commercial equipment, and ingredients, catering to professional chefs, restaurants, cafes, and general culinary enthusiasts.
Objective
Increase Online Sales: Enhance the Chefs’ Warehouse Google Ads account and campaigns performance to attract a broader customer base, focusing on engaging restaurant proprietors, professional cooks, and individuals passionate about cooking across Australia, to ultimately boost the online sales and revenue.
Analysis:
- Target Audience: Restaurant owners, chefs, caterers, and culinary enthusiasts.
- Product Range: Wide range of kitchenware, cookware, and restaurant supplies.
- Market Position: Established supplier with extensive industry experience.
Strategy:
- Account Overhaul: Restructured the Google Ads account to improve efficiency and performance of the campaigns.
- Budgets Review and Optimisation: Reallocated campaign budgets and aligned media investment to effective ROI.
- Keyword Optimisation: Focused on keywords relevant to restaurant supplies, professional kitchen equipment, and culinary tools.
- Targeted Advertisements: Created ads targeting restaurant owners and chefs, emphasising the quality and range of products.
- Geo-Targeting: Focused on areas around Sydney and other major Australian cities where culinary businesses are concentrated.
Measurement and Adjustment:
- Tracked Key Performance Indicators (KPIs): Monitor click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- A/B Testing: Continuously test different messaging to optimise performance.
- Adjusted Strategy Based on Data: Use data-driven insights to refine keyword selection, ad creatives, and targeting options.
Results
36%
Decrease in average CPC
166%
More online sales through Google Ads
250%
Increase in revenue through Google Ads
$10.40
Average ROI
140%
Increase in ROI
Testimonial.
The Ambire team’s approach is both strategic and detail-oriented. They excel in targeting the right audience with precision in Google Ads and are proactive and transparent in their SEO tactics. Their commitment to understanding and aligning with our business goals is evident, making them more than just service providers – they are true partners in our growth.
If you are seeking top-notch services in digital advertising or SEO that deliver tangible results, I highly recommend Ambire.
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We are a fun loving team of achievers who love to push the limits, and will never say no to a challenge. We are problem solvers, and when there’s a will, we’ll always believe there is a way.
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