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Social Media Advertising

We’re a Sydney-based social media marketing and advertising agency, here to help Australian businesses grow their presence online.

Rather than offering a cookie-cutter, one-size-fits all approach, we look at the needs and goals of each individual client to deliver a unique strategy that ensures the highest ROI. Using cleverly crafted ad creative and targeted messaging, we can help win over your audiences, and turn clicks into conversions.

With over 4.14 billion active social media users worldwide, and an average of 2 million new people joining everyday, social media has become the channel of choice for research, discovery and purchase. So if you want to engage your customers online, you’ve got to be where they’re most active.

For businesses, social media advertising can help scale your brand’s visibility and user engagement. With the reach of social media virtually now limitless and unparalleled, it’s a no brainer to want to tap into the many opportunities social media marketing provides.

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GROW YOUR BRAND’S RELEVANCE AND REACH WITH TOP SOCIAL MEDIA ADVERTISING COMPANY

Our team of social media advertising experts can create hyper-targeted campaigns that hone in on the specific demographics, interests and location of your target audience. We’re then able to leverage this highly useful data to inform our ad creative and turn prospective customers into repeat purchasers.

We’re able to capture your audience’s attention in real-time through relevant and targeted campaigns that tap into the market trends. But our social media experts don’t just look at what’s currently happening, we also strive to stay ahead of the curve. So you can rest assured knowing your ads are in the right place, at the right time and in front of the right people.

Showcase your business across a number of social media channels to expand your audience reach and customer base. Our social advertising tactics target a variety of users across various social media channels like Facebook, Instagram, YouTube and LinkedIn.

By tapping into their user information, these platforms allow you to serve highly relevant, targeted and personalised advertisements that drive sales and boost your ROI. The beauty of social media advertising is the ability to drive greater sales and conversions with a relatively low cost per acquisition.

TAP INTO THE LOCAL SEARCH MOBILE PHENOMENON

The mobile revolution has well and truly arrived, and it’s here to stay. With 78% of all local mobile searches leading to a direct purchase, it’s safe to assume optimising for local search will be a core component of any successful SEO strategy in 2021.

As more and more people turn to their mobile devices to discover local businesses, location targeting is now a must. If you want your fair share of the pie, then waste no time in optimising for local.

A DYNAMIC SOCIAL MEDIA ADVERTISING STRATEGY

Each platform has their own bespoke advertising tools and features that allow you to connect with certain audiences, build brand awareness and measure campaign performance. Depending on your business goals, budget size and target market, our team will craft a unique social media advertising strategy that is tailored to your specific business needs.

We always start with reviewing your current social profile and those of your competitors, to see what it’s going to take to go above and beyond. Every single aspect of your social media strategy is backed by years of industry experience and data-driven tactics to maximise leads and sales.

This not only helps us have a clearer and bigger picture of where you want to be and what you hope to achieve, but also informs the basis of what social network will be the best fit for your business. There’s no point advertising on Facebook if your audience is only on LinkedIn. By working together to understand your business objectives, we’ll be able to find the perfect platform or combination of platforms that will ensure the highest ROI.

We take out the guesswork when it comes to measuring campaign results. Transparency is at the heart of all that we do, so we’ll be sure to keep you in the loop every step of the way. From campaign set-up, to implementation, right through to performance tracking, you’re in safe hands when you partner with Ambire as your social media advertising partner.

By continuously testing and monitoring the logistics of each ad set against one another, we’re able to see which campaign is generating the greatest number of clicks and level of engagement. From here we can further refine your social strategy to strengthen the audience targeting.

We’re a trustworthy, results-oriented agency, committed to helping you grow and scale your business to new heights. Find out how Ambire can help you drive more leads, sales and ROI from your paid media advertising campaigns today.

Social Media Advertising

Why Your Business Needs To Use Social Media Advertising Services

In today’s digital age, businesses of all sizes need to have a strong online presence to thrive. Social media advertising services play a crucial role in achieving this goal by providing businesses with the tools and expertise to reach their target audience, generate leads, and boost sales. Here are some compelling reasons why your business needs to utilise social media advertising services:

  • Expansive Reach and Targeted Audience: Social media platforms offer an unparalleled opportunity to connect with a vast and diverse audience, reaching millions of potential customers worldwide. This makes your target audience bigger than ever.
  • Enhanced Brand Awareness and Recognition: Social media advertising consistently exposes your brand to a wide audience, increasing familiarity and recognition among potential customers. This consistent exposure helps establish your brand as a relevant and trustworthy player in your industry.
  • Measurable Results and Cost-Effectiveness: Social media advertising platforms provide detailed analytics and reporting that allow you to track the performance of your campaigns and measure their ROI. This data-driven approach enables you to optimise your campaigns, refine your strategies, and maximise your return on investment.
  • Engagement and Interaction with Customers: Social media advertising fosters direct interaction with your target audience, allowing you to address concerns, answer questions, and build relationships.
  • Lead Generation and Sales Conversion: Social media advertising can effectively generate leads and nurture them through the sales funnel, ultimately driving conversions and boosting sales. By effectively targeting your ads and providing compelling messaging, you can attract potential customers and guide them towards making a purchase.

Social Media Platforms Your Business Should Consider Using for Advertising

Whether you’re new to the world of social media advertising or want a refresher on the platforms you may have neglected, here are those you should consider using for advertising and why:

Facebook Ads, with its vast user base, provides an opportunity to reach a broad and diverse audience. Businesses can harness the platform’s sophisticated targeting capabilities to tailor their ads to specific demographics, interests, and online behaviours, ensuring that their messages reach the right people at the right time. Facebook’s detailed campaign reports, tracking key metrics such as impressions, clicks, conversions, and cost-per-acquisition (CPA), provide businesses with valuable insights into their campaign performance, enabling them to optimise their strategies for maximum impact.

Instagram Management capitalises on the power of visual storytelling, allowing businesses to showcase their products, services, and brand identity through high-quality images and videos. Instagram Stories allow a glimpse into the business’ behind-the-scenes product demos, and customer testimonials, fostering a sense of community. Collaborating with relevant influencers on Instagram can further amplify a business’s reach, tapping into a highly engaged audience and leveraging the influencer’s credibility to build trust and loyalty.

Linkedin Management has emerged as a powerful tool for businesses seeking to expand their reach and engage with their target audience. LinkedIn’s InMail messages and Sponsored Content allow businesses to directly connect with potential customers and nurture them through the sales funnel, converting them into loyal patrons. Businesses can also establish thought leadership by regularly sharing informative and engaging content, such as industry insights, thought leadership articles, and company updates, helping them gain credibility, traction, and visibility within their industry.

Why Choose Ambire for Social Media Advertising Services

In the dynamic digital landscape, where competition is fierce and attention spans are fleeting, it’s crucial to partner with an experienced and results-oriented social media advertising agency like Ambire. With a proven track record of success and a team of passionate experts, Ambire is your ideal partner to elevate your social media advertising campaigns and achieve your business objectives.

  • Expertise and Experience: Ambire boasts a team of social media advertising specialists with in-depth knowledge of the latest platform updates, algorithms, and best practices.
  • Strategic Campaign Development and Execution: Ambire goes beyond simply managing your social media ads; we collaborate closely with you to develop a comprehensive and strategic campaign that aligns with your overall business objectives.
  • Ongoing Campaign Management and Optimisation: Social media advertising requires ongoing monitoring and optimization to ensure it performs effectively. Ambire’s dedicated team will regularly review your campaign data, identify areas for improvement, and make adjustments as needed.
  • Measurable Results and ROI: At Ambire, our focus is on driving measurable results and delivering a return on investment (ROI) for your advertising spend. Clear campaign goals and objectives upfront allow us to have an end goal in mind to drive success.

Generate High-Converting Leads and Increase Sales With Expert Social Media Advertising Services

Having a strong social media presence is a given for any business nowadays andIf you’re selling a product or service, then social media advertising is absolutely imperative for increased sales. From generating high-converting leads, to quality targeting, social media is able to truly expand your audience and sales if it is done well.

That is why having the assistance of a social media advertising company is important. The experience on their end will allow them to provide social media advertising services backed by robust knowledge. We at Ambire are an example of a social media advertising company that has just this, making us a potentially valuable asset to your business success.

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Social media advertising can deliver instant results with the right driver in the seat. If you have an online store or website, it’s worth investing in social media. Without cleverly crafted and optimised ads on Facebook, Instagram, YouTube and LinkedIn, you’re effectively giving your customers away to your competitors.

Our social media advertising services include:

  • Audience research and campaign planning
  • Campaign setup across all main social media platforms, including Facebook, Instagram, YouTube and LinkedIn
  • Ad creative review and testing
  • Campaign management and optimisation to boost performance and maximise targets
  • Online reporting on agreed KPIs
  • ROI that knocks your socks off!

Other agencies will often try to impress you with stats like: 250% revenue growth or 300% increase in clicks. But without the whole picture, these stats are meaningless. If you increase 10 clicks by 300% you still only have 30 clicks! Did they convert? Did your return on investment increase? What is the strategy? Does it align with your business goals? 250% revenue growth is always great, but did your costs increase at the same time? If so, you could be losing money! That doesn’t sound so great now does it? You will never get meaningless stats from us. All of our case studies show you the entire picture, from beginning, middle to end. We’re able to do this because they are case studies from real, genuine results. This is what we do for our clients and what we can do for you.

As an SEO agency, we have designed and custom built our own in-house analysis and reporting systems, while also utilising the many tools available in the market. But just as every business is different, so too are the tactics and tools we use to deliver strong results. We tailor the right tools around your business, and avoid those cookie cutter solutions.

Data really is at the heart of what we do and how we achieve such amazing results. Our entire team are experts at data analysis and reading between the lines. This is the one area we never compromise on when employing new team members. If you can see, understand and apply learnings from the data available, we are halfway there to achieving greatness! The other half you may ask? That’s where experience really matters and shows. We can accurately read and forecast future trends and results from decades of combined industry experience, making us the best SEO company Australia has to offer.

We are trusted by and have worked with some of the most iconic Australian and global brands, like Nike, ASOS, Virgin, LastMinute, TUI, Kennards Self Storage, Interflora, The Academy Brand, Ferrero, NAB, Origin, Journelle, InStitchu, Flowers for Everyone, Mitre 10 to name a few.

We love working with small to medium enterprises, as our passion lies in helping local businesses hit and exceed their goals. Being a core part of that growth is what drives us to work hard everyday. We’ve seen many of our partners start with just one brick and mortar store, to then opening ten and building a strong online presence. Knowing our SEO services have contributed to this success is as rewarding as it gets, and we want to do the same for you.

Specialised SEO Services | SEO Agency Sydney | Ambire

Social Media Advertising FAQs

01

Can social media advertising work for a small business?

There is no doubt that it can, and we can prove it to you with the hundreds of social media advertising campaigns that we have successfully run for our clients. In fact, when done well no other channel can help a small business to grow as much and fast as paid social media can.

And that is because of the incredibly powerful targeting options available on Facebook, Instagram, LinkedIn and even YouTube. Targeting options so laser-focused and precise that not even intent-driven channels like Search can take advantage of them.

Why? Because in order to use any social media channel users must have an active profile. So at any given time, you can accurately reach the most relevant audiences for your campaigns. You can also segment that same audience based on demographics, interests, behaviour, location, and more; so you can craft the most effective message and ads at the right time.

Not to mention, social media platforms can also use lists of current and previous customers/buyers to create lookalikes and custom audiences, allowing you to scale up your business without compromising on the quality of the targeting.

But how can this help small businesses?

Well because of the fact that targeting is so precise, even starting with a smaller budget can still allow you to reach the most qualified prospects for a fraction of the cost you would have to spend on other channels.

And with the right creatives, we can turn those prospects into leads. And with a bit of nurturing, these leads can be converted into sales and revenue-generating traffic.

02

Can Facebook and Instagram ads generate sales, revenue and ROI?

Both Facebook and Instagram are great channels, that when campaigns are well managed and optimised can deliver amazing results and positive ROI.

That being said, we’re here to be completely transparent. Facebook and Instagram ads need a fair amount of work to be able to extrapolate the highest performance, a resilient effort to test, learn and continue to optimise all the elements of a campaign.

From the campaign objective to the ad placement and format, from the audience settings to the creative, all in an ongoing process of analysis, testing, optimisation and refinement.

To succeed and drive growth with Facebook Ads and Instagram it is certainly not a ‘set and forget’ exercise.

03

Which campaign type and ad format should I run on Facebook?

Each campaign type serves a specific purpose so there is no rule to say which one will perform better for you.

If, for example, you are in a business offering a service rather than selling products, then a lead generation campaign would probably work well for you.

Our clients have had amazing success running this type of campaign as it is less disruptive for the user and doesn’t require them to leave Facebook to engage with the brand. In fact, the lead generation form reduces the friction, eliminating the need to move from Facebook to a website landing page, and as the user details are prefilled from his/her profile it doesn’t even require them to fill in the form.

This makes it a very smooth experience and results in high conversion rates and low cost per leads. Overall, lead generation ads have been so successful that it is no surprise that as time went on LinkedIn and Google (including YouTube) have created their own versions.

But if your business is in retail, for example in the fashion industry, and selling directly to customers, then you will want to try carousel ads, running from a catalogue of products. Or dynamic ads for remarketing users that have not converted initially.

04

What if I have a small budget?

For small businesses with smaller budgets than that of more established and globalised brands, social advertising provides an immense opportunity to continuously reach new customers in real-time.

With social media advertising services, your reach is almost limitless. If you want to showcase your ads to over 200,000 people in a single day, you can. The best part is, rather than users needing to type a particular search query or keyword into a search engine in order to see your ad, social media advertising does all the heavy lifting for them.

Meaning your ads will only be shown on a user’s feed if they’re relevant to their interests, demographics or location. So you can bank on greater impressions and clicks from the customers who’re most likely to convert.

It is really a case by case scenario, but for example a $20/day budget can be still effective if you focus on Facebook remarketing ads, or a $50 budget could be used to amplify the reach of an organic post for a few days.

05

What is paid social?

Paid social refers to the activity of running and managing sponsored ads across popular social networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube, but also new platforms such as TikTok. Did you know that as of December 2019 over 1.6 million Australians are already using TikTok?

Paid social advertising has become strategically more important in the last few years, as for brands the organic reach on the majority of these channels has become more and more limited.

Additionally paid social media advertising services allows advertisers to leverage on the enhanced targeting options available through each platform, and strategically segment audiences to target them with different messaging and creative.

The other major benefit is that with paid social, brands can target users that are outside of their organic reach with prospecting campaigns.

06

How do I choose a social media marketing agency?

If you are looking for a social media advertising company you should look for these six things:

  1. A proven record of successfully running social marketing campaigns across the most popular networks: Facebook, Instagram, LinkedIn, YouTube and now TikTok.
  2. Vertical experience spanning across different industries: retail, e-commerce, finance, travel, etc.
  3. Solid data-driven approach.
  4. A scientific methodology applied to the audience segmentation; not just demographics and socioeconomics, but also behavioural, attitudinal and psychographic.
  5. Optimisation of the campaigns based on an ongoing – test, learn, analyse – process.
  6. A company that is at the forefront of innovation.
07

How much does social media advertising cost?

Well, that really depends on the social media advertising services but social media marketing budgets can range from $20 to well over $1k per day.

We work with a range of clients of different sizes and with different budgets, but always with the same enthusiasm, approach and commitment, so no matter what your budget is book today a free 30 minutes strategy session with one of our Social Media Marketing Specialists to receive a free digital audit and help you better determine the cost best suited to your needs.

08

How can I create engaging social media content?

Here are some tips for creating engaging social media content to set your business apart:

  • Know your audience: What are your target audience’s interests and preferences? Create content that is relevant to them.
  • Use visuals: Visuals are more likely to capture attention than text. Use high-quality images and videos to enhance your content.
  • Keep your content concise: People are more likely to read short, engaging posts.
  • Use a variety of content formats: Mix up your content with posts, images, videos, and live streams.
  • Ask questions: Encourage engagement by asking questions in your posts or even creating polls.
09

How can I measure the success of my social media marketing efforts?

There are a number of ways to measure the success of your social media marketing efforts alongside your chosen social media advertising company. Some of the most important metrics include:

  • Reach: The number of people who have seen your content.
  • Impressions: The number of times your content has been seen.
  • Engagement: The number of people who have liked, commented on, or shared your content.
  • Leads: The number of people who have expressed interest in your products or services.
  • Sales: The number of sales generated from your social media marketing efforts.

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