Our Process
At Ambire, our SEO Melbourne services are tailored to your specific business. Rather than relying on a generic strategy for every client, we take your goals and business objectives into consideration when creating an SEO plan most conducive to your success.
This is why we start off every campaign by taking a deep dive into your brand, and website. Understanding the idiosyncrasies of your business and the technical intricacies that lie behind the backend of your website, gives us the insights required to leverage our industry experience to boost your organic visibility.
This is a part of our initial Technical SEO Audit which we provide for free. We invite all businesses looking to boost their online presence to get in touch with us to organise a complementary review of their website, along with a personalised strategy session. Contact us today to speak with an SEO specialist Melbourne businesses endorse.
Regardless of the bespoke nature of our SEO services in Melbourne, here is a rundown of some of the good work you can expect us to be putting in for your brand:
Keyword Research
We investigate queries that users are likely to look up when searching for products or services pertaining to your business. Armed with this knowledge, we now have the insights required to place your site in front of users who are interested in what you offer, and are more likely to convert.
What we’ll do for your website is no different to what we’ve done with our own. Take this very page for instance. We’re obviously looking to attract Melbourne-based businesses who are looking for professional SEO services. So with that in mind, let’s take a sneak peak into some of the keywords we’ve targeted in the content you’re reading right now.
| Keyword |
Avg. monthly searches |
| seo melbourne |
1,600 |
| seo agency melbourne |
880 |
| seo company melbourne |
880 |
| seo consultant melbourne |
880 |
| melbourne local seo |
320 |
| seo melbourne services |
210 |
| search engine optimisation in melbourne |
140 |
After conducting our research, we can see that the term “seo melbourne” has a significantly higher monthly search volume than similar terms. As such, it’s not a bad idea to select this as the priority keyword for this page. A priority keyword, or target keyword, is the phrase we look to feature most prominently throughout the landing page content.
There can be exceptions to this. The keyword with the highest search volume is intrinsically going to be the most competitive; irrespective of your industry or niche. As such, some brands may choose to revolve their strategy around focusing on long-tail keywords.
Referring to the table, “search engine optimisation in melbourne” is an example of a long-tail keyword. A long-tail keyword refers to a search query that is longer than a generic variant, and typically includes more descriptors. As they are more niche, they naturally have lower search volumes and are less competitive.
Of course, seasonality is also a factor. Though some keywords may maintain similar search volumes all year round, others may only see pronounced volume during certain periods. Take for instance keywords which feature terms such as “Christmas”, “Easter”, “Black Friday”. This is an especially important consideration for e-commerce businesses which perform especially well during particular occasions. We take the time to understand the in’s and out’s of your business so we can capitalise on seasonality to ensure that your business seizes the most out of seasonal opportunities.
Including your priority keyword in your content the right amount of times, while trying to fit in all your secondary long-tail keywords, while also trying to actually make your content engaging to read is a very fine balancing act. That’s why we have a team of experienced SEO Copywriters to take care of all your branded content for you.
On-Page Melbourne SEO
Now that your content is complete, it’s time to get it uploaded to your site! Though this isn’t a simple copy and paste job. There are some considerations you need to be mindful of when uploading content. One of the most important of which are heading tags.
Heading tags in SEO are like chapter titles in a book, used to organise web content. They range from H1 (most important) to H6 (least important). The H1 tag is the main title of your webpage, and there should be only one per page. H2, H3, and others act as subheadings, breaking down content into smaller sections.
These tags help search engines understand and prioritise your content, improving your site’s visibility in search results. For best practices, use headings hierarchically, ensure they are descriptive and relevant, and consider using your keywords here tactfully. You can see from the above heading we chose to include “Melbourne SEO”.
Essentially, heading tags structure your content for both user readability and better search engine ranking.
Off Site Optimisations
Another core component of our process involves Link Building Services, which is also commonly referred to as off site optimisations. There are many ranking factors Google takes into consideration when deciding where they’re going to place your website on their Search Engine Results Page (SERPs). Your site’s backlink profile is one of the more important ones.
But what is a backlink? Essentially, it’s when another domain links to your website. Though seemingly innocuous, this practice of building your backlink profile is one of the most impactful ranking factors that can noticeably improve your SEO performance.
This is because Google and other search engines see this as a sign of endorsement. If so many websites are choosing to cite your page, you must be a reputable authority within their respective industry! With a greater backlink profile comes a greater Domain Authority score, which in turn makes you more likely to rank competitively for high-volume keywords.
Though this all isn’t as simple as getting as many websites to link to yours as humanly possible. Like all things SEO, there are guidelines in place to ensure we engage with these practices in a tasteful manner. Rather than seek out spammy websites, we much prefer PR link building. We actively search to procure high-quality backlinks from reputable media outs, influential websites, or popular blogs pertaining to your industry.
We pride ourselves on our strict adherence to complying with White Hat SEO practices. You can be certain that when you choose to partner with us as your next SEO Melbourne agency, the work will solely conduct work on your website by the books – preventing your site from receiving any nasty penalties that may arise when toying with Google’s guidelines.
