AI has taken the world by storm. AI text generators have been particularly popular, and have been accessed time and time again by everyday people and notably businesses. They have been utilised by companies to create clear written content at the drop of a hat.
However, when left unchecked, AI content can be prone to making mistakes. They are not infallible, and can often lead to poor content outcomes if they are not used correctly. Read on for five common AI mistakes you can avoid in order to maximise your AI usage.
What Are The Benefits Of AI Copywriting?
Before we get into the common pitfalls that emerge when people use AI text generators, let’s take a step back and refresh ourselves on the benefits that it brings.
AI copywriting offers several benefits, including increased efficiency as mentioned before. AI ensures consistency in messaging and branding, maintaining a strong brand identity. It also saves time for content creators and marketers, allowing them to focus on the more technical parts of their job. AI also enables A/B testing for trialling different content variations, improving conversion rates.
It’s clear the many benefits that an AI content generator can bring. Now, it’s time to maximise these benefits…
5 Mistakes People Make When Creating AI Content
While AI brings about many benefits, you may not be tapping into its full capabilities. These five common mistakes can often impede on the quality of content AI can produce. Read on to see how these mistakes can negatively affect your content.
Lack Of Human Review
This is the most common mistake people fall into when it comes to AI copywriting. When content is solely AI-driven, there’s a risk of producing content that lacks the nuanced understanding of context and language subtleties that only professional, human writers can provide.
Having a real worker, particularly one who is a professional writer or editor, look over the content produced ensures factual accuracy. It also allows you to maintain the integrity of the brand’s messaging, ensuring it resonates appropriately with the target audience, and aligns seamlessly with the desired tone and style of your business.
Failing To Write Good Prompts
High quality responses are much more likely to be guaranteed when there are high quality, detailed prompts to guide them. For starters, it’s always good to ensure your prompts are clear and grammatically correct. Then, you want to provide enough information and context for the AI to understand your query. Details are absolutely key, so make sure you have them in your prompt to get the best answer. Don’t be afraid to ask more prompts after an answer is given, so it can be expanded on and improved to your liking.
Ignoring SEO Best Practices
AI content will likely fall short in terms of SEO services, as it might not understand the ever-evolving algorithms and ranking factors used by search engines. As touched on above, writing good prompts is key. In this context, not including relevant keywords means businesses risk missing out on the opportunity to rank well in search engine results. This ultimately hinders their online visibility and organic traffic potential.
Human expertise in SEO is vital as AI falls short in this ever-changing nuanced facet of content writing. Make sure your AI-generated content aligns effectively with search engine optimisation strategies, and maximises online discoverability.
AI text generators can sometimes be formulaic in its approach to creating content, whether that is through its wording or structuring. This is particularly true when it comes to more common prompts and queries.
There is nothing like human creativity to truly elevate content and capture readers’ interest. Rewrite and restructure the AI generated content when you can, adding your own SEO copywriting voice and creativity. This will allow you to create a distinguished text that also aligns with your brand messaging.
AI language models may occasionally produce content that inadvertently mirrors existing material. This can create a risk of plagiarism. To lessen this risk, it is crucial to employ plagiarism detection tools, such as Zero GPT, to thoroughly scan AI-generated content and ensure its originality. Most importantly as mentioned in the other tips, it is also crucial to review the text and add your own voice into it to mitigate the potential of plagiarism.
Additionally, maintaining a clear record of citations and attributions for any borrowed or inspired content is essential when using AI content. This guarantees ethical and legal compliance, while preserving content integrity.
How Can AI Tools be used Effectively
With these common AI mistakes to consider, you might be wondering if there is a way to use AI tools effectively to combat these errors.
You might like to consider creating templates for your content before enlisting the help of an AI tool. Whether this is for a landing page, or for a blog post having a template on how it would be approached is good for two big reasons. It allows you to have a sense of direction and also exercises your ability to brainstorm creatively with a human touch.
Of course, AI can also be of assistance in creating this template if there is a struggle. But having a template based on your knowledge of your business and intention of the article will ultimately make it more unique to your company and set it apart from others on the web. From here, you can use AI to help write content that would fall under the headings of your outline, allowing you to effectively use AI to write distinguished content.
How We Use AI In Our Content Processes
As a digital marketing agency, we live and breathe content and believe AI has been an invaluable asset to our processes. Working alongside the brains of our writers, it has allowed us to:
- Add valuable and contextual information to content ideas we develop
- Serve as a meticulous second pair of eyes for proofreading and fact-checking before publication
- Help us understand and break down complex topics such as financial firm marketing terminology.
- Find gaps or new angles to content we produce, allowing us to continually evolve our content strategy.
These are just some of the most common ways AI has assisted in our content processes beside our writers.
AI Copywriting Considerations For Businesses
AI text generators are truly invaluable to many businesses today in the production of written content. However, they cannot yield the best content results for your business when it is plagued with common errors. Having an awareness of these mistakes will allow you to produce quality AI content.