Keywords. They play a key role in SEO processes and growth. A business looking to improve their SEO strategy can’t do without them, which is why having keyword research tools and keyword analysis platforms for SEO is pivotal.
Whether you are new to the world of researching keywords, want to investigate long-tail keyword research tools or want to expand your horizons to suit specific keyword goals, you’re in luck! We have curated a list of keyword research tool recommendations for you to maximise your keyword research potential!
A Popular Pick: AHREFS
AHREFS is known for being used by some of the largest companies in the world such as Uber, Tripadvisor, and Shopify. It is clearly popular among the big leagues, but what makes it so? Ahrefs features encompasses keyword research, rank tracking, content analysis, and competitor audits.
Beyond the comprehensive features it also has a robust backlink index, granting unmatched clarity into competitor strategies, potentially valuable linking opportunities, and the overall health of a website’s backlink profile. This vast data set functions through pinpointing potential avenues for acquiring high-quality backlinks, effectively allowing sites to increase rank positions and organic traffic generation.
For those on a Budget: Google Keyword Planner
Google Keywords Planner is the keywords tool you want in your corner if you’re on a budget. It is a free service offered as part of Google Ads, which you need to set up an account for before getting Google Keyword Planner. This accessibility makes it an excellent choice for small businesses, startups, or individual marketers who may have limited funds for SEO tools.
The tool provides valuable insights directly from the powerhouse that is Google, with its vast database of search queries. Users can see data on search volume, competition level, and cost-per-click estimates for different keywords. This information is crucial for identifying keywords that are both relevant and achievable for their SEO or PPC campaigns.
Additionally, Google Keywords Planner is not just about finding high-volume keywords; it’s also a great addition to your list of long-tail keyword research tools. Long-tail keywords can be goldmines for attracting highly targeted traffic. These longer, more specific phrases often have less competition and can be easier to rank for.
As mentioned before, it is integrated with Google Ads which also means that users can seamlessly transition from keyword research to campaign creation. This makes it a convenient option for those managing both SEO and PPC efforts.