After your initial keyword research, a competitor analysis of other SaaS companies will be beneficial to pick up on any blindspots or processes in your keyword research and overall SaaS SEO strategy.
Reviewing the content of your competitors, particularly those achieving high rankings for broader industry terms, can provide invaluable insights into effective keyword strategies. By analysing the keywords they target in their blogs, whitepapers, and introductory content, you can identify patterns and gaps in your own keyword strategy. This research not only helps in understanding the language your target audience resonates with but also offers inspiration for new content ideas.
Optimise Your Product and Services Pages
Keep your bottom of funnel keywords handy, because they will be used here. Optimising your products and service pages will be a lengthy process but ultimately worth it by utilising keywords and queries that are pivotal to the purchasing process. The three important things to remember doing this are:
- Making sure the content is 100% unique, so you don’t run into having duplicate content, which can decrease the ranking of your pages.
- Beefing up your landing pages. Ensure they contain around at least 500 landing pages.
- Using keywords strategically, don’t cram! Ensure they are also used in the H1, URL and meta description.
Like mentioned before, this is time consuming. If you want to maximise the value of doing this, then choose to optimise the most popular SaaS product and landing pages you have, or the ones that really need a boost.
Optimise Past Blogs and Create an Improved Blog Schedule
Now bring out the top of funnel keywords and queries. These will be used to optimise your blog posts and future content writing. Blog posts as a form of content marketing are a strategic way to attract a wider breadth of businesses at the early stages of their SaaS investigation journey.
When crafting your blog posts, integrate these ToF keywords naturally within the content, titles, meta descriptions, and headers. The aim is to create educational and engaging content that addresses general interests and questions of potential customers. This approach helps in ranking for these broader terms, drawing in traffic that’s at the discovery phase. SaaS can be shrouded in uncertainty, and businesses can be hesitant to invest in new b2b SaaS products. Alleviate this worry.
Off Page SEO
Take your BSB SaaS off page! Off-page SEO refers to optimisation activities conducted outside of your own website. Key to this is building high-quality backlinks from reputable sites within your industry. Start by creating valuable, shareable content like industry reports, insightful blog posts, or innovative tools that naturally attract links.
Engaging in guest blogging on established platforms in your niche can also amplify your reach and authority. Additionally, leverage social media to increase visibility and drive traffic back to your site. Networking at industry events and participating in relevant online communities can foster relationships leading to more organic backlink opportunities.
The Ultimate SEO for SaaS Companies Guide
The SaaS industry is competitive and varied in the products and services it offers. Whether you’re enlisting the help of SEO services, or keeping it in your company, these five encompassing steps are comprehensive actions to take to smash your B2B SaaS goals!