Facebook has changed a lot in the last few years, and with these changes, we’ve seen the evolution of Facebook advertising. Back in the day, the focus for many businesses was on gaining as many likes, comments and followers as possible. With brands and businesses reaching out to users organically in order to engage, connect and nurture their customer relationships.
Unfortunately like all good things, it didn’t last forever. With the sea of content available on social media today, organic reach can no longer be used in isolation.
This is where targeted Facebook Ads come in. Facebook advertising lets you pay to have your posts placed directly in front of your target audience as they’re scrolling online. Of course not all 3 billion active Facebook users are going to fall under your target audience, but you will have the opportunity to cast your net over millions of prospective customers every day. Australian businesses in particular have the opportunity of reaching 21.9 million users with well structured ads.
Make no mistake, Facebook advertising is not for the time-poor. Rather it requires the technical skills and experience to effectively set-up, test and track campaign performance. With so many tools and features available on the Facebook advertising platform, it’s important to find what works best for your business.
Luckily, you don’t have to do it alone. Our team of Facebook advertising Sydney experts are here to help. As a Facebook agency Sydney services rely on we know the ins and outs of social media marketing being based in Sydney ourselves. By harnessing the full potential of the Facebook Ads platform, our team of experts are able to craft highly relevant and targeted Facebook ads Sydney locals will be enticed by, delivering jaw-dropping results for your business.