Well, basically, Google occasionally releases videos in the form of ‘Lightning Talks’ where they will clarify some of the trickier aspects of SEO for professionals and website owners.
Their most recent: an entire video dedicated to SEO tips for ecommerce sites.
Their first tip for marketers and website owners was to ensure the search engine has accurate information about your products. This is because once Google knows what you’re selling, it reformats the search results to help shoppers, well, shop.
Sometimes this is done on Search, but other times users will see this in Images, Maps and Shopping.
Some of this additional data includes text that gives the ratings, the price as well as stock levels.
All of this makes it likely that you’ll see an increase in traffic to your site. But, only if you manage to get there in the first place. So this is where SEO for ecommerce comes in.
Now, unlike other forms of content, Google is actually unable to pull data like product descriptions from product and category pages directly. It needs this information to be fed to it.
Think of Google like a very large and hungry baby when it comes to shopping – just keep spooning it in.
An example of data that Google’s bots aren’t very good at reading:
- Original price against the discount price
- Price of the actual product and price of the shipping