Then, he moved to the big smoke of London and, although he remained client-side, he was extensively involved in most aspects of digital marketing campaigns – especially Paid Media and PPC.
The jump to agency-side happened in 2007 when he joined Steak Digital, one of the hottest digital marketing agencies in the word at the time. Life was hectic, work was fast-paced, Google AdWords was still in its infancy and the concept of work-life balance was but a far off dream.
Nevertheless, he thrived in such an environment and was later made Account Director at OMD International where he worked with major clients like PlayStation and Infiniti. Here, he became adept at running Paid Media campaigns across a variety of channels including the big guys Google and Microsoft. He was also heavily invested in analytics, email marketing, SEO and social media.
In 2011, he made the big move across the world to Australia where he joined what was then AtomicSearch as their Head of Search. He continued to deepen and expand his knowledge of all things digital marketing during his five years at the agency. He is also very proud of having worked on clients such as AMP, Interflora and nib as well as Nike Australia and Origin Energy.
However, as all good things must come to an end, he moved to iProspect where he had the realisation that he wasn’t cut out for office politics and bureaucratic red tape.
It was this desire to cut back on management and hierarchies in the office and really get back to basics that led to the birth of Ambire in 2017.
Today, Andrea is going to give us a little bit of insight into who he is, and what he does when he’s not working (if that ever were to occur).