Nike: A Case Study in Selling More than a Product
When you’re asked to think about Nike, what’s the first thing that pops into your head?
Interestingly enough, I’d hazard a guess that you didn’t say shoes, shorts or singlets.
Was it their famed slogan ‘Just do it’? Was it an image of somebody working hard to achieve their dream, despite all of the odds being stacked against them? Or, was it a famous athlete like Michael Jordan landing a basket?
The reason for this is that Nike is more often associated with selling a vision, a dream and aspiration rather than a pair of shoes.
Showpo: A Case Study in Micro-influencer Marketing
From her parents garage to an internationally-renowned company, Showpo is truly an Australian success story. A lot of that success is thanks to a pretty incredible marketing strategy that prioritises diversification across social channels.
Bondi Sands: A Case Study in PR and Social Outreach
Bondi Sands put social media and PR to work as part of a broader social outreach strategy. See what you can learn from the brand’s insane success.
Lorna Jane: A Case Study in Social Content Marketing
Lorna Jane is a clear example of a brand that has made content marketing across social channels a key pillar of their digital marketing strategy and it’s paying off.
