When you’re asked to think about Nike, what’s the first thing that pops into your head?
Interestingly enough, I’d hazard a guess that you didn’t say shoes, shorts or singlets.
Was it their famed slogan ‘Just do it’? Was it an image of somebody working hard to achieve their dream, despite all of the odds being stacked against them? Or, was it a famous athlete like Michael Jordan landing a basket?
The reason for this is that Nike is more often associated with selling a vision, a dream and aspiration rather than a pair of shoes.
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