Nike: A Case Study in Selling More than a Product

Nike shoes

When you’re asked to think about Nike, what’s the first thing that pops into your head?

Interestingly enough, I’d hazard a guess that you didn’t say shoes, shorts or singlets. 

Was it their famed slogan ‘Just do it’? Was it an image of somebody working hard to achieve their dream, despite all of the odds being stacked against them? Or, was it a famous athlete like Michael Jordan landing a basket? 

The reason for this is that Nike is more often associated with selling a vision, a dream and aspiration rather than a pair of shoes.

Showpo: A Case Study in Micro-influencer Marketing

Showpo

From her parents garage to an internationally-renowned company, Showpo is truly an Australian success story. A lot of that success is thanks to a pretty incredible marketing strategy that prioritises diversification across social channels.