Strategy & Planning Director.
Ashleigh Pitcher is better known as Ambire’s Strategy and Planning Director. She is a rising star in the digital marketing industry and was only recently nominated for B&T’s 30 Under 30. As team leader, it is Ashleigh’s role to ensure the entire team understands the overall objectives of the campaign, and she is an advocate for fluidity and flexibility in order to achieve this.
Ashleigh is heavily involved with clients and says one of the favourite parts of her role is ensuring their expectations are not only met, but surpassed. She says at the end of the day, even though we’re a digital marketing agency – our main goal is not just achieving digital targets but actually delivering to clients what they need.
Ashleigh sat down quickly to answer 10 quick questions so we could get to know her more.
Meet the Team: Fast-fire round with Ashleigh Pitcher
1 – Tell us about your first job.
I grew up around Manly, and at the tender age of 14 I found myself working at an ice cream shop in the Corso. Aside from the free ice-cream, a weird perk, if you could call it that, from the job was that I got one really strong arm because oftentimes the ice cream would come in and still be too frozen.
2 – So, you were into basketball?
Yes, I guess you could say that – I actually wanted to be a professional basketballer. Unfortunately, I never quite quite reached the 6 foot height threshold.
3 – So aside from basketball, what else were you into when you were younger? Did you have a favourite subject at school?
Weirdly enough my favourite school was Ancient History, and not just because it was my best … I also had a real interest in Pompeii. After that was definitely PE, I was lucky enough to go to school opposite Queenscliff beach so we often spent most of our afternoons at the beach.
4 – Did you ever consider going into archaeology instead of digital marketing then?
No, to be honest if I had any other career, it would definitely be a food critic. Being paid to sample food sounds like the dream job!
5 – Well, now that you are in digital marketing – what’s the best part about your current role?
As I’m someone who really thrives under pressure, the best thing about my job is definitely the fast pace of it all. Oftentimes I look at the clock and am shocked that it’s already 5pm and I’ve barely noticed the hours passing … well, until I look at the pile of work that I still haven’t started.
6 – After work, then, when you’re finally done – what do you do to rewind?
After a busy day – I’ll usually take the 20 minute walk home, as it really clears my head. I stick on a good podcast and then, of course, by the time I get home it’s time for a glass of wine.
7 – What’s something you don’t want to be doing this time next year?
Reading coronavirus news. I’d like to start to imagine a world where something else can dominate the headlines.
8 – Looking more locally, then, where would we find you on a Sunday AM?
Well, that really depends on what time… a minute past midnight and I might still be out and about, but later on a Sunday I might have dragged myself to the gym or a cafe for brunch.
9 – You’re a Sydney local – where’s the best place to take a first-time visitor?
I’d say you cannot beat the Harbour. If you’ve never been to Sydney I’d suggest a drink at Opera Bar where we can soak up the sights of the Rocks, the Harbour Bridge and watch the ferries skim the sea, and then afterwards, we’d go for a walk around the Botanic Gardens.
10 – Quick one to finish: what’s your favourite movie?
I really hate this question as I can never name my all-time favourite film, but one I watched recently for the first time was Inglourious Basterds. That’s well and truly Tarantino at his best.
Well, thanks for your time Ash. You’re a busy woman so we’ll let you get back to work.
Normally, you’ll find Ashleigh getting stuck into meetings with clients about all aspects of their digital strategy. Otherwise, she’s likely to be checking in with the rest of the team and ensuring everybody is across their tasks for the day.
Get in touch with her firstname.lastname@example.org.