Social Media Advertising
We’re a Sydney-based social media marketing and advertising agency, here to help Australian businesses grow their presence online.
Rather than offering a cookie-cutter, one-size-fits all approach, we look at the needs and goals of each individual client to deliver a unique strategy that ensures the highest ROI. Using cleverly crafted ad creative and targeted messaging, we can help win over your audiences, and turn clicks into conversions.
With over 4.14 billion active social media users worldwide, and an average of 2 million new people joining everyday, social media has become the channel of choice for research, discovery and purchase. So if you want to engage your customers online, you’ve got to be where they’re most active.
For businesses, social media advertising can help scale your brand’s visibility and user engagement. With the reach of social media virtually now limitless and unparalleled, it’s a no brainer to want to tap into the many opportunities social media marketing provides.
Grow your brand’s relevance and reach
Our team of social media advertising experts can create hyper-targeted campaigns that hone in on the specific demographics, interests and location of your target audience. We’re then able to leverage this highly useful data to inform our ad creative and turn prospective customers into repeat purchasers.
We’re able to capture your audience’s attention in real-time through relevant and targeted campaigns that tap into the market trends. But our social media experts don’t just look at what’s currently happening, we also strive to stay ahead of the curve. So you can rest assured knowing your ads are in the right place, at the right time and in front of the right people.
Showcase your business across a number of social media channels to expand your audience reach and customer base. Our social advertising tactics target a variety of users across various social media channels like Facebook, Instagram, YouTube and LinkedIn.
By tapping into their user information, these platforms allow you to serve highly relevant, targeted and personalised advertisements that drive sales and boost your ROI. The beauty of social media advertising is the ability to drive greater sales and conversions with a relatively low cost per acquisition.
Partner with the best social media advertising agency
For many agencies, social campaigns are still merely a branding or a ‘set and forget’ exercise. Their presumed success is based on either vanity metrics such as reach, impressions, clicks, followers and engagement actions, or on a very loose post-impression, and non deduplicated attribution.
But that would be too easy, wouldn’t it? Not for us.
We do social differently. Rather than investing all our attention in vanity metrics alone, we devise a strategy that focuses on building real relationships with your customers – both now and in the future. By creating a dynamic strategy that integrates various social channels into other digital activities, be that SEO, PPC or Display.
Your NEW Social Media Advertising Agency
Not seeing the results you expected from your Instagram and Facebook Ads campaigns?
Find out how Ambire can help you drive more leads, sales and ROI from your Paid Media advertising campaigns.
A dynamic social media advertising strategy
Each platform has their own bespoke advertising tools and features that allow you to connect with certain audiences, build brand awareness and measure campaign performance. Depending on your business goals, budget size and target market, our team will craft a unique social media advertising strategy that is tailored to your specific business needs.
We always start with reviewing your current social profile and those of your competitors, to see what it’s going to take to go above and beyond. Every single aspect of your social media strategy is backed by years of industry experience and data-driven tactics to maximise leads and sales.
This not only helps us have a clearer and bigger picture of where you want to be and what you hope to achieve, but also informs the basis of what social network will be the best fit for your business. There’s no point advertising on Facebook if your audience is only on LinkedIn. By working together to understand your business objectives, we’ll be able to find the perfect platform or combination of platforms that will ensure the highest ROI.
We take out the guesswork when it comes to measuring campaign results. Transparency is at the heart of all that we do, so we’ll be sure to keep you in the loop every step of the way. From campaign set-up, to implementation, right through to performance tracking, you’re in safe hands when you partner with Ambire as your social media advertising partner.
By continuously testing and monitoring the logistics of each ad set against one another, we’re able to see which campaign is generating the greatest number of clicks and level of engagement. From here we can further refine your social strategy to strengthen the audience targeting.
We’re a trustworthy, results-oriented agency, committed to helping you grow and scale your business to new heights. Find out how Ambire can help you drive more leads, sales and ROI from your paid media advertising campaigns today.
Social media advertising can deliver instant results with the right driver in the seat. If you have an online store or website, it’s worth investing in social media. Without cleverly crafted and optimised ads on Facebook, Instagram, YouTube and LinkedIn, you’re effectively giving your customers away to your competitors.
Our social media advertising services include:
- Audience research and campaign planning
- Campaign setup across all main social media platforms, including Facebook, Instagram, YouTube and LinkedIn
- Ad creative review and testing
- Campaign management and optimisation to boost performance and maximise targets
- Online reporting on agreed KPIs
- ROI that knocks your socks off!
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Social Media Advertising FAQs
There is no doubt that it can, and we can prove it to you with the hundreds of social media advertising campaigns that we have successfully run for our clients. In fact, when done well no other channel can help a small business to grow as much and fast as paid social can.
And that is because of the incredibly powerful targeting options available on Facebook, Instagram, LinkedIn and even YouTube. Targeting options so laser-focused and precise that not even intent-driven channels like Search can take advantage of them.
Why? Because in order to use any social media channel users must have an active profile. So at any given time, you can accurately reach the most relevant audiences for your campaigns. You can also segment that same audience based on demographics, interests, behaviour, location, and more; so you can craft the most effective message and ads at the right time.
Not to mention, social media platforms can also use lists of current and previous customers/buyers to create lookalike and custom audiences, allowing you to scale up your business without compromising on the quality of the targeting.
But how can this help small businesses?
Well because of the fact that targeting is so precise, even starting with a smaller budget can still allow you to reach the most qualified prospects for a fraction of the cost you would have to spend on other channels.
And with the right creative, we can turn those prospects into leads. And with a bit of nurturing, these leads can be converted into sales and revenue-generating traffic.
Both Facebook and Instagram are great channels, that when campaigns are well managed and optimised can deliver amazing results and positive ROI.
That being said, we’re here to be completely transparent. Facebook and Instagram ads need a fair amount of work to be able to extrapolate the highest performance, a resilient effort to test, learn and continue to optimise all the elements of a campaign.
From the campaign objective to the ad placement and format, from the audience settings to the creative, all in an ongoing process of analysis, testing, optimisation and refinement.
To succeed and drive growth with Facebook Ads and Instagram it is certainly not a ‘set and forget’ exercise.
Each campaign type serves a specific purpose so there is no rule to say which one will perform better for you.
If, for example, you are in a business offering a service rather than selling products, then a lead generation campaign would probably work well for you.
Our clients have had amazing success running this type of campaign as it is less disruptive for the user and doesn’t require them to leave Facebook to engage with the brand. In fact, the lead generation form reduces the friction, eliminating the need to move from Facebook to a website landing page, and as the user details are prefilled from his/her profile it doesn’t even require them to fill in the form.
This makes it a very smooth experience and results in high conversion rates and low cost per leads. Overall, lead generation ads have been so successful that it is no surprise that as time went on LinkedIn and Google (including YouTube) have created their own versions.
But if your business is in retail, for example in the fashion industry, and selling directly to customers, then you will want to try carousel ads, running from a catalogue of products. Or dynamic ads for remarketing users that have not converted initially.
For small businesses with smaller budgets than that of more established and globalised brands, social advertising provides an immense opportunity to continuously reach new customers in real-time.
With social media advertising, your reach is almost limitless. If you want to showcase your ads to over 200,000 people in a single day, you can. The best part is, rather than users needing to type a particular search query or keyword into a search engine in order to see your ad, social media advertising does all the heavy lifting for them.
Meaning your ads will only be shown on a user’s feed if they’re relevant to their interests, demographics or location. So you can bank on greater impressions and clicks from the customers who’re most likely to convert.
It is really a case by case scenario, but for example a $20/day budget can be still effective if you focus on Facebook remarketing ads, or a $50 budget could be used to amplify the reach of an organic post for a few days.
Paid social refers to the activity of running and managing sponsored ads across popular social networks like Facebook, Instagram, Twitter, LinkedIn, and YouTube, but also new platforms such as TikTok. Did you know that as of December 2019 over 1.6 million Australians are already using TikTok?
Paid social advertising has become strategically more important in the last few years, as for brands the organic reach on the majority of these channels has become more and more limited.
Additionally paid social allows advertisers to leverage on the enhanced targeting options available through each platform, and strategically segment audiences to target them with different messaging and creative.
The other major benefit is that with paid social, brands can target users that are outside of their organic reach with prospecting campaigns.
If you are looking for a social media marketing agency you should look for these six things:
- A proven record of successfully running social marketing campaigns across the most popular networks: Facebook, Instagram, LinkedIn, YouTube and now TikTok.
- Vertical experience spanning across different industries: retail, e-commerce, finance, travel, etc.
- Solid data-driven approach.
- A scientific methodology applied to the audience segmentation; not just demographics and socioeconomics, but also behavioural, attitudinal and psychographic.
- Optimisation of the campaigns based on an ongoing - test, learn, analyse - process.
- A company that is at the forefront of innovation.
Well, that really depends, but social media marketing budgets can range from $20 to well over $1k per day.
We work with a range of clients of different sizes and with different budgets, but always with the same enthusiasm, approach and commitment, so no matter what your budget is book today a free 30 minutes strategy session with one of our Social Media Marketing Specialists to receive a free digital audit and help you better determine the cost best suited to your needs.