With performance-marketing at the core of our agency DNA, we have built and developed strong processes for the analysis, reporting and optimisation of the campaigns we manage. Whilst ensuring that we always have an eye on the bigger picture to frame the performance of the digital activity within the overarching media strategy and consumer trends.
This allows us to be quick, nimble and agile with execution, providing a strong competitive advantage when it comes to leveraging on the latest consumer trends and opportunities created by the market.
Using API and leveraging on the Google Cloud tools we have created a bespoke platform for reporting and analysis. The solution was sparked by the need to provide fast answers based on reliable data sourced from multiple sources. Whilst many tools have reporting capabilities that are more or less sophisticated, we found that no one tool was capable of bringing it all together, and this was causing multiple issues, such as the length of time required to collate the data, but also the accuracy of the data itself.