Tips on How To Incorporate SEO in Your Writing
Start with thorough keyword research. Use tools like Google Keyword Planner to find relevant, high-traffic keywords.
You might like to start an excel spreadsheet dividing your keywords into different sections such as brand related keywords and blog related keywords specific to each blog you post. These can then be ranked accordingly within your sections from high ranking to low ranking keywords, so you can have a mixture of both.
Catchy Titles with Keywords
Craft blog titles that will grab readers’ attention. Include your primary keyword, make them relevant to what your blog will entail, and make them snappy!
It’s important that you don’t overdo it with those keywords! While of course it’s important for a variety of them to be included in your blog, you don’t want your blog to read poorly. Sprinkle your keywords throughout where they fit it more seamlessly. Aim for natural integration rather than keyword stuffing.
Internal and External Links
Within your blog material, you can include internal and external links. Internal links connect different pages within your website, enhancing navigation and SEO structure, while external links point to other websites, offering additional information and establishing credibility.
For example, a furniture company with an SEO friendly blog post on coastal furniture may include links to their various coastal furniture pieces to increase interest and possibly conversions. They may link to other trusted furniture websites to keep their customers more informed and establish themselves as a reliable source.
Your words aren’t the only aspect of your blog that can be optimised for SEO. The images you include allow for a more visually interesting and well presented blog. Adding alt texts with relevant keywords pertaining to the image will allow for better accessibility and a better SEO score.
Write a compelling meta description with your primary keyword. This should be around 150-160 characters and include a clear call to action to lure your readers into clicking.
Organised Structure with Headings
Break your content into digestible writing blocks. Use H1 for the title, and H2s and H3s for subheadings. These significantly boost SEO by providing a clear structure for search engines to understand and index your content. Additionally, these headings improve user experience, making it easier for readers to navigate your content.
A Strong First Paragraph
Make your opening count. Start your article strong and set the tone for what is about to come, and why a potential reader may be interested in reading farther. Don’t forget to Include your primary keyword!
Value Valuable Content
Google search engines favour high quality, valuable content over spammy drivel. Make sure your article provides comprehensive information, answers questions your audience may have, and add unique and personal insights to your industry.
Don’t be afraid to get involved with your audience! This active engagement can positively impact your SEO, as search engines often recognise and reward websites with higher levels of user interaction and updated content. It also fosters a sense of community and provides valuable feedback and insights into your audience’s preferences and thoughts.
Social Sharing Buttons
Adding social media share buttons at the bottom of blog posts can significantly enhance SEO value by increasing the visibility and reach of your content. When readers share your posts on social media, it generates additional traffic to your website, signalling to search engines that your content is valuable and relevant. This can positively influence your website’s search rankings, as search engines often factor this in when determining the quality and relevance of content.
User Friendly Design
User-friendly design is crucial for SEO because it ensures a positive and efficient browsing experience, which can significantly reduce bounce rates. Search engines like Google favour websites that provide a seamless user experience, as they are more likely to satisfy searchers’ queries, leading to better search rankings.
To improve user-friendly design for SEO purposes, focus on creating a responsive layout that loads quickly and is easy to navigate on both desktop and mobile devices. Ensure your content is clearly structured with readable fonts, well-placed images, and accessible menus, all of which contribute to a positive user experience.
Keep Your Content Updated
Don’t neglect your blogs once they are posted! Go through the archives and check that your content is as fresh and updated as possible. This can include updating outdated information and making sure your internal links do not lead to deadends.
Optimise Your URLs
Keep your URLs short, descriptive, and include your primary keyword. This not only helps search engines understand what your page is about, but it also makes the link more enticing and clear to users.
Consult Google Analytics
Don’t just take our advice, go to Google Analytics 4 (GA4) to see how your SEO efforts are faring. It provides data-driven insights into how your content performs, such as which pages attract the most traffic, how long visitors stay, and what keywords they use to find your site. This information is crucial for refining your SEO strategy constantly.