SEO Sydney

Want to work with a trustworthy and experienced SEO company in Sydney? As a Sydney-based SEO company, we provide custom SEO services that drive organic reach for Australian small, medium and enterprise businesses.

Thanks to the COVID-19 global pandemic, search volumes for commercial queries have reached an all-time high. As people spend more time at home, we’re also seeing an increase in the number of hours spent online. With search engines now acting as the dominant shopping platform where discovery, consideration and purchase take place.

But as more and more people make the switch to digital, the challenge then becomes a rise in online competition. Maintaining your rankings for the most relevant keywords will be more demanding than ever before, as brands continue to fight tooth and nail for greater search visibility.

To make the competition even fiercer, many businesses who once relied on in-store foot traffic are now having to rethink their entire digital strategy in order to meet these changing consumer behaviours. And as pandemic-induced budget cuts shift the focus away from paid channels to long-term investments like search engine optimisation, the need for SEO success is critical.

Luckily, you’re not alone. We’re here to help. Our future-proofed SEO services are constantly evolving and adapting to your business needs and the changing market conditions. We take out the guesswork, and instead deliver data-driven insights and opportunities that can help you grow your business online.

There’s a reason we’re the best SEO Agency Sydney has to offer. We can help boost your search visibility and qualified traffic, both now – and in the future. We care about our clients, and we care about you.

SEO Sydney

Unlock your potential

In SEO it’s all about positioning. With 75% of users never even scrolling past the first page of search engine results, finding ways to stand out amongst the crowd is critical. This is where SEO comes into play.

When we look at how many times a day we use Google to find a product, service or even an answer to a question, SEO makes perfect sense. Then when we take into consideration how often we look past the first five to six search results, it makes even more sense.

So not only is it important to be on the first page, but it’s also important to dominate the rankings and unlock the potentials of SEO to boost your organic traffic.

We work for you

To win at the SEO game, it’s not just about catering to search engines with overused keywords and cookie-cutter solutions. It’s also about generating highly relevant content for users that are actively searching for your product or service. So there’s no one-size-fits all approach.

Our experienced team of SEO experts don’t have to rely on black hat tactics to deliver results, instead we lean into data and digital innovation that’s underpinned by industry best-practice. We do SEO, and we do it well.

Each and every SEO strategy we craft for our clients is as unique and bespoke as the businesses we work with. Our focus is on tailoring our services to your specific goals and objectives, so you can get the most out of your SEO agency.

Our strategy

SEO is an ongoing, long-term commitment. To get you started, our SEO specialists first conduct a thorough SEO technical audit of your site to see what areas are performing well, and those that are in need of improvement. Depending on the maturity of your brand, and it’s authority, our SEO specialists will focus on the tasks that will have the highest impact on your organic visibility and rankings.

For all our SEO clients, we begin with looking at the whole picture. Who is your target audience? What are they searching for? What does Paid Search tell us? What are the popular keywords that are driving traffic? How do they interact with your site? From there we’re able to better define your goals and build a strategy that focuses on return.

That being said, to build a strong SEO strategy you also need to lay the foundations. Like high-quality content, keyword opportunities, landing page optimisation and link building. These fundamentals are still regarded as the most effective and important levers by nearly all SEO practitioners worldwide.

As an SEO company we have over two decades of industry experience. Our mantra is to work only with ambitious brands and businesses that are looking to push the boundaries and scale their organic growth to new heights. If looking for the best SEO agency in Sydney and are ready to get started, your search is complete!

SEO company Sydney

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SEO FAQs

There are certainly many tactics that can be employed to drive a successful SEO campaign, but the most common (and arguably most important) most are: 

 

  • Technical SEO 
  • UX
  • Content marketing 
  • Link building 
  • Digital PR
  • Conversion tracking & analytics
  • Local SEO
  • International SEO

For starters our team is based in Sydney. Meaning we offer the best SEO Services Sydney can provide. You might find that most SEO agencies claim to be the best Sydney SEO agency, but the reality is that the people that will be working on your campaigns are actually located offshore. This means they often lack that knowledge of the local market and audience, or even the language nuances that are really important when generating relevant, localised content for users.

 

Providing that at some point soon it will be safe again for business meetings to happen face-to-face, you will be actually able to meet with our Sydney team working on your account. Not only that, our SEO team is made of the most talented and experienced SEO specialists in the industry. But that wouldn’t be enough, and so in the past few years we have worked hard to not only leverage on the best technology and tools available in the market, but we have also invested heavily in our own proprietary tools in order to give our clients a remarkable competitive advantage.

 

And all this is done playing by the rules, as we all know how in SEO taking shortcuts can lead to a very dangerous path with Google and potential damage in the form of penalties. Besides SEO strategies and tactics are in constant evolution in order to adapt to the ongoing changes to the Google algorithm and search landscape. Therefore it is a must that our SEO team, and our clients, are always one step ahead.

 

SEO is such a multifaceted channel, with its own intricacies and complications. Meaning those old school, outdated, one size fits all strategies and tactics won’t cut it anymore. Between local SEO, international SEO, content marketing, brand reputation management, enterprise SEO, and all various aspects of the medium, you really need the best of the best to successfully drive organic growth.

That is a very good question! And one that can not get a straight answer, because the reality is that although there are many SEO agencies in Sydney, and Australia, that sell standardised SEO packages at a fixed price, each SEO strategy and work is unique, as it is true that every business is different and with different needs.

 

To be able to put together a meaningful proposal and quote how much the SEO would cost, we would need to know more about  you, your business, your goals, your ambitions and your targets. Get in touch today for a FREE strategy session that will help us inform the SEO audit, which is then in turn the basis for our 12 month SEO plan.

 

The SEO cost is provided with the proposal and will reflect the technical work required, but not only, it will be also reflective of how aggressively we plan to go (as with every resource, the more hours available the more work can be done), how much work is planned for the off site optimisation, etc.

We would always start with a FREE SEO audit.

 

The audit will allow us to better understand your website, especially from a technical standpoint, how it is structured and organised, the content and how it is presented, and more important aspects that are really under the bonnet of your website.

 

For example the first step when we take a new job is to run a full website crawl using a tool like Screaming Frog which allows us to do an X-ray of your website, analysing it page by page and link by link. For each page we then have a download of the critical information that search engines look at in order to understand and rank your content in their search result pages. Information such as meta titles, meta descriptions, image alt text, size of the images, whether duplicate and similar content is canonicalised or not, and more, all this information is at the core of any success in SEO and good rankings.

 

At the same time, our SEO experts look at your website link profile to understand its authority and whether there could be any challenges or issues with the off site, plus explore any areas of opportunity to acquire new links (in a responsible and ethical way) in order to raise the profile of your website amongst your industry. 

 

We also create a content plan for your website, based on your target audience and market. To execute this, our SEO specialists will implement any technical and tracking changes that are required,  to then craft high-quality content for landing pages that target the keywords that are most to your business. 

 

But all this is just the starting point, in reality there is much more to it. But perhaps we are best to give you a practical example of what we could do for your business with a FREE SEO audit and strategy session. So get in touch with us today!

The short answer is yes. Imagine having a great website, with the most amazing and engaging content, but no one is there to see it. What would be the point? The point of doing SEO is exactly that, making sure that your website can be found when users are looking for what you have to offer. It’s about being seen, and standing out amongst your competitors. 

 

Sure we can always drive traffic and clicks through paid media campaigns in Google Ads or Facebook, but the reality is that if you are serious about your online business a solid SEO strategy is a must.

When you handle your SEO campaigns to an agency you need to make sure that you are hiring the right SEO agency and choose only from the best. Whilst there are many reasons for which a in-house team might be a better solution than hiring an average SEO agency, when you go for the best you are guaranteed to get the highest level of professionalism and experience. 

 

A top SEO agency will also have specialists that are experts in all different areas of SEO, from local SEO to content marketing, from international to enterprise SEO. Our SEO experts have experience working on multiple projects, tools and challenges. 

This level of specialisation and expertise is very rare and difficult to bring in-house, as it involves constant training and hands on experience on multiple businesses and industries. 

 

Additionally, all top SEO agencies in Australia will make use of enterprise tools that are then made available to benefit their clients. If you were to simply take on some of those costs, they would quickly add up to several thousands of dollars per month. Yes, often the same tools are available for a much cheaper price, but most of the time the best features are only accessible on the higher and most expensive plans, whereas an SEO agency can leverage on the scale of its business to be able to justify the cost and make those features available to its own clients.

 

It is often also a challenge for an in-house team to keep up with the constant updates and innovation. A large SEO agency will have strategic relationships with technology partners and vendors that allow the team to be exposed to the latest changes oftentimes ahead of time.