The current state of the mortgage broker industry is marked by a highly competitive landscape. With a highly tumultuous housing market constantly altered by fluctuating economic conditions, the service mortgage brokers provide is indispensable.

What is SEO in Mortgage?

But how can you make your mortgage broker business stand out online? With SEO of course! Mortgage broker SEO refers to the specialised practice of optimising a mortgage broker’s website and online content to improve its visibility in search engine results.

SEO is just one of the many facets of mortgage broker marketing that will allow your company to truly be visible online. If you are in a bind trying to figure out how to approach your mortgage broker SEO strategy, you’re in luck. Here are our tips to leverage your SEO efforts on Google as a mortgage broker company.

Mortgage Broker Advertising SEO Tips

Keyword Optimisation

Keyword optimisation is of course a compulsory part of SEO strategy. How are the selection of keywords on your website? You might be overdue in undergoing keyword research to update and add to your keyword bank.

Identify and use relevant keywords that potential clients are likely to search for using sites such as Google Keyword Planner and SEMrush. These can be keywords pertaining to mortgage banking, additional services your company offers, and location specific words. This should allow you to collate a fairly comprehensive list of keywords that directly relate to your products or services. Sorting through your list and perusing Google Ads suggestions, you’ll want to highlight high-volume, low-competition keywords to really maximise the keywords you utilise in your copy.

Local SEO

We briefly mentioned local SEO in the point above, and want to hammer home its importance pertaining to mortgage broker SEO. Those looking for mortgage broker services will want to know its proximity to where they are located. Local SEO also allows you to reach people in the area who might not even realise they are in need of your services.

Optimise for local search by using location specific keywords and keyword phrases that end in ‘near me’ and ‘nearby.’

It is also important to optimise your Google My Business listing to improve local SEO. Make sure your GMB listing is complete and accurate. Include your business name, address, phone number, website, hours of operation, and local keywords in your description.

Online Reviews and Testimonials

Good reviews can truly make all the difference for your business reputation. It makes potential customers feel inclined to pursue your mortgage broker business. That is why it is important to encourage satisfied clients to leave reviews on platforms such as the aforementioned Google My Business and your website. This will allow for prime visibility so users will see the good work and service you provide as a home loan and mortgage broker agency.

Quality Content Creation

You want to establish yourself as a mortgage broker company that is knowledgeable, with cutting edge industry expertise. A good way to do this is to create high quality content.

Develop informative, engaging content that address common questions and concerns of home buyers, such as blog posts on mortgage tips, home buying guides, and market trends. You may want to create content that touches on your experience as a business to such as case studies of past clients so potential clients can have a more personal look of your successes and how you operate.

Acquiring high-quality backlinks is a crucial aspect of SEO of mortgage broker marketing, as it significantly impacts your website’s authority and search engine ranking.

Backlinks are links from external websites that direct users to your own. They greatly improve search engine optimisation by indicating your site’s relevance and authority in a subject area such as mortgages.

To achieve this, focus on establishing connections with reputable websites in the real estate and finance sectors. This can involve guest blogging on well-regarded financial news sites or real estate platforms, participating in industry forums, and collaborating with financial advisors or real estate agents for joint content creation. These backlinks act as endorsements, signalling to search engines like Google that your site is a credible and valuable source of mortgage-related information.

Additionally, engaging in local community events and getting featured in local news outlets can also provide valuable backlinks. It’s important to prioritise the quality of backlinks over quantity, as links from authoritative and relevant sites carry more weight and can lead to a higher ranking in search results, ultimately driving more traffic to your site.

Improve User Experience

Enhancing user experience is vital for both attracting and retaining users who will want to utilise your mortgage brokers service. This involves creating a website with a clean, uncluttered design that allows potential clients to easily find the information they need. Navigation should be intuitive, with a well-organised menu structure that guides users to key sections like loan options, application processes, and contact information. Fast loading times are crucial, as slow websites can lead to high bounce rates and lower search engine rankings.

Clear calls to action (CTAs) are also critical. They should be strategically placed to guide visitors towards taking the next step, whether it’s applying for a loan, scheduling a consultation, or signing up for a newsletter. These CTAs should be visually distinct and use compelling language that resonates with the target audience. Furthermore, ensuring that your website is accessible to all users, can improve user experience and expand your reach.

Routinely Update and Clean up your Website

Keeping your site current with the latest information, rates, and services is essential for maintaining relevancy and accuracy, which are key factors that search engines consider when ranking websites. This involves frequently updating interest rates, loan terms, and any changes in mortgage policies or regulations.

Moreover, regularly updating your website can enhance user experience, as clients and potential customers will have access to the most current and relevant information. This practice can also be an opportunity to optimise new content with relevant keywords, further improving your SEO efforts. Beyond the purposes of improving SEO it is also just good practice.

Mortgage Broker Advertising to Increase your Google Leads

SEO is absolutely pivotal for the growth and success of your Mortgage Brokerage business. Whether you are completing these in-house or outsourcing your SEO services, these are some key ways you can truly optimise your SEO efforts and reap the boundless benefits they will bring to your business.