Local SEO

Cut through the noise and drown out the competition with Sydney’s best local SEO agency. We won’t just tell you how, we’ll show you how, and we’ll do it for you. Our data-driven insights and forecasting will help keep your business at the forefront, both now and in the future.

Local SEO has become a popular marketing buzzword over the last few years, and for good reason. For businesses with brick and mortar stores or physical locations, local SEO is an integral part of how you promote your brand to these local consumers. This includes listing your primary business information to appear in Google Local Pack, Maps, and other organic search results.

When users are searching locally, they aren’t messing around. This ‘local search intent’ as it’s called, will incorporate a city, town, suburb or the phrase – ‘near me’, alongside a specific query. Take a local SEO agency for example. Their goal is to be found when users are searching for keywords such as ‘local SEO agency Sydney’ or ‘local SEO company near me’.

We can help your brand connect with real people, in real time and see real results. When we say ‘local’, we’re thinking with the bigger picture in mind. We’re Sydney’s leading local SEO agency with the goal of helping Australian businesses nail their local marketing strategy and knock their ROI out of the park.

Local SEO
Local SEO Services on Google Maps

Be where your customers are looking

When a user searches for information, a product or service online, their location is taken into consideration in the search engine results. But thanks to Google’s proximity factor, customers searching ‘near me’ or for something in a particular area are then served with Google Local Pack – the top three most relevant businesses to their query and location. To make sure your business is one of the three, you’ve got to optimise your website for local search.

And as Google becomes savvier with local search, so too are the thousands of local businesses competing for the most popular keywords and rankings. Simply having a website with decent content isn’t enough to dominate the SERPS. If you want your content, products or services to be seen by users, you’ve got to be where they’re looking. You’ve got to put your website in front of the customers who are hoping to find you.

Google My Business Experts

If you’re new to the world of local SEO, then it’s time you’re introduced to Google My Business (GMB). Our team of tech savvy SEO specialists know all the ins and outs of GMB. We use GMB to promote your important business information on Google, like store opening hours, website link, contact details and any additional services.

Our expert team can help optimise your website, business directory and Google My Business profile to improve your listing for location based search queries.
Through optimising your GMB profile, we can ensure the information provided aligns with your website and is consistent across all online listings and directories; as well as manage various locations and business reviews with the GMB API.

Tap into the local search mobile phenomenon

The mobile revolution has well and truly arrived, and it’s here to stay. With 78% of all local mobile searches leading to a direct purchase, it’s safe to assume optimising for local search will be a core component of any successful SEO strategy in 2021.

As more and more people turn to their mobile devices to discover local businesses, location targeting is now a must. If you want your fair share of the pie, then waste no time in optimising for local.

Your dedicated local SEO partners

If you want greater local exposure and visibility amongst your customers, then you need a solid geo-focused SEO strategy. A plan of action that can put you miles ahead of the competition, no matter the size or maturity of your brand.

Nowadays, users are demanding faster, if not instant, access to the products or services they’re searching for. With a hyper-focused targeting approach we’re able to generate the most qualified leads that are relevant to your business, attracting only the customers who’re ready to spend. We use a combination of on-page and off-page SEO methods that can skyrocket your business to the first page of relevant search results.

We also seek to gain an understanding of the current market conditions, trends and consumer behaviours within your specific business location. This information then forms the basis of your local SEO strategy.

To build a highly successful strategy, our SEO specialists begin by conducting an SEO technical audit. Here the team will analyse the various aspects of your website that can have an impact on local search, and then make any necessary geo-focused adjustments to enhance your rankings and website visibility.

We employ a number of key search optimisation tactics like geo-focused keyword research, technical SEO, content marketing, link-building, digital PR, technical SEO and mobile optimisation. All of which can help improve your visibility and optimise your GMB profile.

Our experienced SEO specialists can then track your performance and use data-driven insights to report on local search rankings, keyword positioning and growth in local organic traffic.

Our tried and tested tactics have allowed us to produce phenomenal local search engine optimisation results for our clients, and we’re ready to do the same for you. By working hand in hand, we can have your business seen by the right people, in the right place, at the right time.

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Local SEO FAQs

NAP stands for Name, Address, Phone number, and it is important and highly recommended that these details are up to date and consistent across all online listings and directories where the business is listed.

The most important ones are certainly, your business online profile, your GMB profile, reviews and social sharing, local recognition and synergies with other local businesses and organisations.

 

For the Google Display Pack, Google will take into account the various signals in localised content, links and profile listings to determine which businesses are most relevant to the users query and location. With a strong local SEO strategy, you’re able to build greater authenticity and trust in your business to ultimately improve your rankings and local profile. 

 

Your business reviews are a key component of Local SEO. If a customer has an enjoyable experience with your brand, don’t hesitate to reach out, incentivise or ask them to write a review on your GMB listing. There is nothing better than positive feedback from previous customers that helps prospecting one making an informed decision. And don’t be afraid if not all reviews are positive or 5 star. 

 

The most important thing that users look for is how a business deals with some, occasionally negative feedback, so it is important to acknowledge and always take the time to respond to genuinely offer a solution to issues that might have been at the root of the negative sentiment. So reviews are important on two fronts, first on a customer service level and secondly they are a strong signal that can help Google recognise how trustworthy a local business is.

 

Another way to boost your business local profile and SEO is to work closely and partner with other local businesses and organisations. Being part of a local community will help create synergies and open up opportunities, including establishing a recognised authority that is likely to lead to links that will not only vouch for that authority, but also will provide another strong signal to search engines and help to boost your local SEO.

Working with a local SEO company can help your business be front and centre when users are searching for local stores or information in their area. As a Sydney-based digital marketing agency, we understand local. We know all the tips and tricks when it comes to quality SEO. With over 40 years of industry experience, you won’t find better SEO services in Sydney, or Australia for that matter. 

 

For Australian businesses looking for a local SEO agency, it’s important to find a team that has experience working with the local market and audience. Not to mention, the language nuances that are crucial for generating relevant, localised content and outreach tactics.

 

As your local SEO partner, we’re committed to staying ahead of local market conditions, trends and challenges that may have an impact on your business. That way we can continuously revise our tactics to ensure we’re delivering the highest return on investment.

 

Data-driven insights are at the core of our agency DNA. Rather than just showing you a bunch of meaningless numbers, our team are experts at data analysis and reading between the lines. We can develop a local SEO strategy that is underpinned by meaningful data, to ensure your business is kicking goals both now and in the future. 

Technically speaking, yes. Local SEO still focuses on all the basic SEO fundamentals, like keyword tracking, on-page optimisation, content marketing and link building - but with a local spin. It’s simply an effective way to get your brand name, products or services out to your targeted customers in a specific location. 

 

While SEO can benefit any business - whether it be an eCommerce site or brick and mortar store, Local SEO is mainly used for businesses with physical locations. Such as a retail store or restaurant, and services like lawyers or mechanics. After all, if your business is bound to a certain geographic area or specific location, you’d want to make sure your customers know who you are and how to find you.