There’s no denying social media has become a thriving platform for businesses, but email marketing remains a time-tested strategy that has proven to be successful. Promotional messages and campaigns will flood everyone’s inboxes during BFCM. With all of this noise from competing offers, finding ways to stand out is critical.
The email subject line is arguably the most vital component of a successful campaign as it’s the first thing your target audience will see. Crafting an unique, eye-catching and attention-grabbing subject line can be the difference between bagging a new sale or losing a customer to your competitors. Remember you’re competing against hundreds of other brands all trying to achieve the same goal, so don’t be afraid to get creative. This is your time to shine!
Once a prospective customer opens your email, there needs to be something that piques their interest and encourages them to check out your site. The body of the email must be user-friendly, aesthetically appealing and easy to read. Try using bold headlines, shortening big blocks of text and incorporating relevant images.
Last but not least, your email must always include a strong call-to-action (CTA) with a link to your site, to help drive the sale home. This is where you’ll specify what you want your readers to do once they’ve read your email. Try scheduling your emails during peak online engagement and make note of certain time zones for your target audiences.