Today we attended the Google Partners Summit 2018 at the Carriageworks, Sydney. Partners Summit (formerly known as Masterclass) is the annual Google Partners event, bringing together leading digital agencies across Australia and New Zealand.

It was an afternoon jam-packed with great sessions full of insights delivered by leading figures at Google and featured speakers, amongst whom was Dave Booth, Founding and Senior Partner of Cardinal Path.

The engaging sessions covered key trending topics including A.I. and the use of machine learning to deliver personalised, simpler and better user experiences. Also included was a session on delivering growth solutions as a strategic partner.

About the author

With over 20 years experience in online marketing, Andrea started his career client side working in the travel industry in Italy first, and then in London. After moving to Steak Digital he started his long spell working for some of the best agencies, including OMD International and iCrossing where he managed global accounts for brands like PlayStation, Virgin and Infiniti. In 2011 he moved to Australia to join AtomicSearch as Head of Search. where in 5 years he filled in many roles and responsibilities and has had the opportunity to work with local brands like AMP, Interflora, NIB, but also Nike Australia and Origin Energy, until in 2016 he became General Manager of the Sydney team at iProspect. Since 2017 he is the co-founder of Search Tribe and Ambire.

About the author

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