One of the key challenges every marketer faces, whether it be B2B, B2C or anything in between – is the ability to accurately identify particular characteristics of their website audiences.
While there are already free tools available to help identify interests, in-market and affinity segments of your website audiences, when it comes to the professional profile of a user, there’s limited detail available.
That’s where LinkedIn comes in.
Arguably one of the most accurate platforms to access a user’s professional attributes, LinkedIn has the potential to unlock valuable insights to users in your core target audience.
The question is – how do we know what these users are doing on your website?
While this might not come as news to some, our friends over at LinkedIn have a very handy pixel, commonly used for paid campaigns, referred to as the LinkedIn Insights Tag.