So, these days what’s a typical day at work like for you?
It’s absolute madness at the moment, I normally start at half-past three in the morning and from there it’s printing, allocating and forecasting the day ahead. This takes me until about 6am, and then, 7am until 2:30 in the afternoon, we’ve got a driver coming through every 15 minutes. This is where the logistics I mentioned before comes in.
In between all of that, there’s all the ordering and the other usual day-to-day running aspects of the business. From 3 to 4 I head off to the gym, and when I’m back there’s a couple of hours of preparation to get through for the next day – ordering produce and the likes – before I try and at least get through most of my emails.
I’m also working on relinquishing a bit of control of some of the parts of the business – especially the website.
Phew, I’m tired just thinking about a day like that. Business-wise, have there been any setbacks along the way
Obviously, Definitely, a couple of years ago, we tried to jump too quickly and go too hard. We went from a small warehouse to a very large one and ended up really just over-complicating everything. I didn’t trust my own gut instinct but just let myself be led.
At the end of the day, our business model is very simple. We buy the flowers, add value to them and then touch the customer with the final product.