AdWords Agency

With half of all search clicks being awarded to the first three ads, it’s crucial for your business to be seen. Google AdWords can position your brand at the top, and get you in front of the right people, in the right place and at the right time. This is part of what makes AdWords so popular: you can effectively target the people who’re interested in your product or service at the exact moment they’re searching for it online.

At Ambire, we strive to achieve high-performance for all our clients, driving maximum ROI.
Our Google AdWords campaigns aren’t simply driven by keywords, as a keyword alone won’t lead to higher conversions. If you want to entice customers to your online store, the focus should also be on the power of creative messaging. Ideally, your ad copy should speak directly to the emotional triggers that lead a customer to purchase.

Luckily, we’re an AdWords agency that knows all the ins and outs of crafting highly successful Google AdWords campaigns. Through landing page optimisation, extensive keyword research, targeted messaging and geo-targeting, we’re able to fine-tune our strategy so you can get the most bang for your buck.

Our targeted strategies will also help reduce any wasteful spend, so you don’t have to worry about paying for those non-converting clicks. Our goal is to ensure you’re only paying for the search terms that convert into sales.

Google Ads Management
Andrea Atzori - Ambire Co-founder & Director

We take out the guesswork

We’ve seen too many agencies waste their clients’ budgets and time, providing minimal attention to campaigns, concealing their methods, sugar-coating results and failing to deliver a desirable ROI.

We pride ourselves on taking out the guesswork and providing full transparency. Our clients are always able to see their leads, sales, revenue, CPC and ROI for each campaign, so they know exactly where their hard-earned dollars are going when they partner with us. If something isn’t working, you’ll be the first to know. Better yet, we’ll show you what we’re doing to turn it into a winning-campaign.

By continuously monitoring, tweaking and fine-tuning campaigns based on the metrics, we can ensure we’re on track to exceeding your PPC targets. Our whole AdWords model is built on our client’s successes. After all, your win is our win.

We deliver results that matter

We’re Sydney’s leading AdWords agency, helping Australian businesses smash their paid campaign goals through targeted paid search, video and display advertising. Our extensive experience, advanced knowledge and data-driven consumer insights allow us to build integrated campaigns that deliver.

Our Sydney-based team of Search Engine Marketing specialists have unmatched experience managing hundreds of Google AdWords campaigns for some of the largest and established brands worldwide. With over 40 years of industry experience, we’re the most qualified Google AdWords Agency Sydney has to offer.

We don’t offer a cookie-cutter approach to AdWords. Instead, our team of PPC experts tailor your Google AdWords campaigns around your goals, budget and most importantly – your target audience.

Taking an omnichannel approach, we use intelligent bidding strategies to ensure your budget is maximised and optimised across all relevant channels. We’ve designed our Sydney-based AdWords agency to be ahead of the curve for all things digital.


Account and campaign structure is often underrated, but it’s one of the most important factors of a successful strategy.

Employing EVEREST – a proprietary methodology unique to Ambire, our team of Google AdWords specialists will go through every detail of the account, from keyword analysis and mapping, to match types, campaigns and ad groups structure, ad copy, landing page and more, to ensure the very best setup for your business.

This is a fundamental step when striving for high-performance and maximum ROI.

A tidy and flexible account structure allows easier management, but also maximum relevancy between keywords, the user search query and landing page.

This in turn will have a positive impact on the Quality Score and the CPC, helping minimise the cost per click.


Performance Analysis and Campaign Optimisation are vital ongoing processes.

Our AdWords team of specialists perform these tasks on a daily basis and where necessary, several times a day to ensure the campaigns are fine-tuned and smooth sailing.

Following the steps of our proprietary methodology EVEREST, the team goes through all the campaign elements starting from:

  • Search Query report to identify terms to add or remove
  • Bid adjustments
  • Ad Copy review
  • Landing Page review


These steps provide a fundamental health check of the campaign performance in order to achieve the greatest ROI for your business.


Our ultimate goal for each client is to help maximise the leads, sales and revenue from their investment in Google AdWords.

This is our ambition from the get-go. When we onboard a new client through our EVEREST methodology, at the basecamp stage we take the time needed to research and fully seize any opportunity, allowing us to strategically plan a successful approach. At this time it is equally important that our AdWords Agency team has an enriched understanding of your business, brand, its objectives and ambition.

We then make those objectives and targets ours and commit to drive high-performance results to maximise your leads, sales and return on investment.

While there’s going to be a small climb to the top, you can rest assured knowing our team won’t rest until we’ve taken you to the Summit! Our goal is to help your business scale their growth and reach new heights through dynamic Google AdWords campaigns.


When looking for a PPC agency, Sydney has no shortage of options. But not many can claim to be a Google Partner, and we are proudly a Google Premier Partner Agency. All our team members have obtained their Google certifications and have extensive experience of working on Google Ads campaigns.

To maximise your results you need an expert team, skilled in setting up Google Ads campaigns that align perfectly with your website and customer information, all whilst utilising the best tools to squeeze every drop possible out of your marketing budget.

So to win against your PPC competitors, you need to partner with an agency that partners with Google.

Get In Touch.

Google AdWords FAQs

Although both target the same user searches, PPC and SEO are two very different terms  in the world of digital marketing. That being said, both PPC and SEO should be seen more as complimentary activities rather than one versus the other. In fact often the best results are seen when advertisers invest in both channels.


That is particularly true if your PPC management is executed by the same team working on your SEO services.


Imagine you are a digital marketing agency based and working within the Sydney market; you have a local page on your website that is ranking organically in Google in position 9 for the keyword ‘digital marketing agency Sydney’.


The SEO traffic from that keyword is quite low and generates only a handful of clicks per month and no sales. However your PPC Sydney campaign, which is sending paid traffic to the same page has one of the best conversion rates and it’s highly profitable. If the same team is managing both PPC and SEO, then they could use and leverage all the valuable data from PPC into the SEO optimisation, including learnings and insights on what copy works best, or the best search terms.


From our experience working on the PPC and SEO management for hundreds of clients, across all industries, we certainly recommend to utilise both PPC and SEO, and if possible at the same time to leverage and take advantage of that holistic approach.

To get started with PPC management the process is quick and easy. We start with one of the most experienced specialists in our PPC team discussing with you in detail your requirements and objectives on a 30 minutes call. Here we will get to know more about you, your business, your target market, your goals and key objectives.


Whilst in the call our expert will discuss a few ideas, the assessment will also help us to create a detailed brief for you after the call, from which we then create a full strategy and detailed plan for the next 1, 3, 6 and 12 months.


All this is totally free and doesn’t require any commitment from you.

You most certainly can run a location-targeted PPC campaign. If for example, you are a local florist and only deliver flowers in Sydney, our PPC team of experts can help you setting up a geo-fenced campaign that will only target and reach potential customers located in Sydney, or that are looking to get their flowers delivered in the Sydney region.


Even more, if you only deliver to a smaller area, we can set up a campaign that only targets selected locations in Sydney, by postcode. For instance, you could have targeted ads for Mosman, or Surry Hills only

Google Ads is an online advertising platform developed by Google.


In Google Ads, advertisers pay for the clicks they receive from their ads when these are shown within the Google Search and Partners network. These ads are displayed when a user searches for their products or services.


The main difference between Google Search and most other forms of online advertising, such as Display, is that whilst users searching are actively looking, this is not the case for the other types of ads. Because users are actively searching, the intent to buy, or convert, of the user is very strong, making Google Search one of the most effective forms of online advertising.


When launched in 2000, Google Ads was called Google AdWords and it was only in 2018 that Google rebranded AdWords to Google Ads.

There are a multitude of ways that AdWords can help scale your business. Our team of highly qualified and experienced PPC specialists can use Google Ads to: 


  • Increase your brand awareness amongst your target market 
  • Target prospective customers 
  • Drive greater traffic to your store
  • Generate more leads
  • Get ahead of your competitors