About Us.
Independent Sydney Digital Marketing Agency.
Ambire is an independent digital marketing agency based in Millers Point, Sydney. The company was founded at the beginning of 2017 by Andrea Atzori and Cheryl Tayler. Andrea has spent nearly 20 years working between clientside and various agencies, both in London and Sydney, including OMD, Atomic 212 and iProspect. Ambire was born with the idea of providing a better solution for clients that need a dedicated, proactive team of digital experts fully integrated with the marketing team.
In our long experience we have successfully managed high-performance campaigns across the whole digital spectrum, for a number of some of the most iconic brands worldwide, including PlayStation, Virgin, Etihad, Nike and more, plus several Australian brands like Kennards Self Storage, Interflora, AMP, Origin Energy and nib to name a few.
We have over 40 years of combined expertise spanning across Paid Media channels (Google Ads, Bing, Facebook and Instagram Ads), Display, YouTube, Data and Analytics, reporting, dashboards, and more.
Our four pillars are Data, Performance, Technology and Innovation.
A data-driven approach is at the core of all our processes. To differentiate ourselves and gain a competitive advantage we have invested in knowledge, tools and technology that allow us to gather data from all possible sources (including web scraping), analyse the data with a rigorous scientific approach, model it for projections and forecasting and provide actionable insights.
Besides the data analysis and modelling, we are also able to provide our clients with data visualisation solutions, including dashboards built in Tableau and Google Data Studio.
High-performing campaigns are our target, whether it is finding incremental gains for already satisfactory campaigns, or rehauling and transforming poor-performers into winning campaigns. For this we leverage on the data crunching aforementioned and work on all settings, testing variables such as targeting (location, device, day of week, time of day, etc) and combine this with demographic and audience targeting. We also test different messaging variations based on the segmentation of the audience. But high-performance is also a way of working for us, where we don’t settle for the given or status quo, but instead we keep pushing and challenge ourselves and our clients to continue innovating and find new and better ways to improve every day.
To do this, we also make use of the best technology at hand, and being technology agnostic it means that we are not locked into one-way partnerships and exclusivities, but can always look at and suggest the best solutions for the individual client. In a similar way we are channel agnostic and being fully data-driven we always make the best recommendation of channel mix and investment weighting by channel based on what our team forecast will yield the optimum return and highest performance against the client business objectives.
Being one of the selected Google Premier Partner Agencies, we have a preferred channel of communication and dedicated Account Manager, plus access to beta and other features before they become available to the general public, but also dedicated training, workshops and support. Similarly we have access to similar services and opportunities with Facebook and Microsoft.
