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Want some industry experts' top tips on the state of digital marketing and how you can rise above the rest?

After the year that might just go down in history as a shocker and a half, the team at Ambire sat down to reminisce on what we’d learnt and where we wanted to go next with digital marketing. 

Rather than focusing on the doom and gloom, we wanted to summarise the highs of 2020, as well as hone in on what’s likely to make waves next year when it comes to 2021 digital marketing trends. 

I hope this paper can be of some use to you and your business strategy as we all move forwards.

Andrea Atzori
Co-founder & Director

digital marketing trends for 2021 and Beyond

A Game Changer ★★★★★

2020 – the so-called “unprecedented” year. It was the year in which the COVID-19 pandemic, an event which many Australian businesses had never even thought to plan for, sent shockwaves rippling around the globe. It’s safe to say that nobody was left unscathed.

Throughout 2020, then, a number of businesses realised current customer acquisition strategies or offerings were no longer relevant in this brave, new socially distanced and remotely-working world.

So, now, more than ever, as we begin to emerge from the pandemic and attempt to mitigate some of its effects, is the time to reassess your digital marketing goals, strategy and performance metrics in order to stay nimble and agile in this uncertain era.

To help you get started, let’s delve into the key points which shaped 2020, and will continue to shape 2021. We’ll also draw inspiration from some of last year’s most successful marketing strategies from renowned brands like Apple, Chipotle, Boohoo, Netflix and Kraft Heinz.

Lastly, we’ll take a detailed look at the new trends and developments appearing on the horizon to help direct your search, enhance your brand, and ultimately nail your digital marketing strategy for 2021.