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Media & Speaking

17+ articles published in the industry's leading publications, plus international conference speaking. We don't just run campaigns — we shape the conversation.

Andrea Atzori, Co-founder of Ambire

Andrea Atzori

Co-founder, Ambire

Performance marketing strategist with 20+ years in digital advertising. Published author in Search Engine Journal, Search Engine Land, and PPC Hero. International conference speaker at HeroConf and AdWorld Experience.

On stage

Andrea Atzori presents at international digital marketing conferences, sharing hands-on strategies from the front lines of performance marketing.

Andrea Atzori presenting 'Creativity meets data' at HeroConf Brighton 2024
HeroConf 2024 — Brighton, UK

Creativity meets data: Rethinking the art of performance marketing

How creativity and data can work in harmony in an era dominated by automation and AI — from redefining the marketer's role to marrying storytelling with analytics for measurable results.

Andrea Atzori on a panel at AdWorld Experience 2023 in Bologna
AdWorld Experience 2023 — Bologna, Italy

Scaling Meta Ads in 2025 with automation

How to manage large-scale Facebook campaigns using free tools like Google Sheets, advanced formulas, and Python scripts — including a case study creating ads for over 1,200 NBA games.

Featured

How To Use Google Sheets For Web Scraping With AI

One of Search Engine Journal's most-read articles of 2024. A practical guide to using Google Sheets and AI for automated web scraping — no coding required.

Published in Search Engine Journal · April 2024

Read on Search Engine Journal
How To Use Google Sheets For Web Scraping With AI — article by Andrea Atzori on Search Engine Journal, shown on mobile

Published articles

All articles by Andrea Atzori across Search Engine Journal, Search Engine Land, PPC Hero, Mi-3, and AdNews.

Search Engine Journal

9 Proven Ways To Improve Your PPC Campaign Performance

PPC Google Ads
August 2024
Search Engine Journal

How To Use Google Sheets For Web Scraping With AI

Google Sheets AI Web Scraping
194K reads · 911 shares
April 2024
Search Engine Journal

Why Enhanced Conversions Are Now More Important Than Ever For Google Ads

Conversions Google Ads
August 2023
Search Engine Journal

If Time Is Money, This Free Google Ads Budget Script Is Priceless

Scripts Google Ads
December 2022
Search Engine Journal

Tips For Bidding On Holiday Season Trending Keywords

Bidding Seasonal
November 2022
Search Engine Journal

9 Surefire Tips On How To Write Facebook Ad Copy That Converts

Facebook Ads Copywriting
August 2022
Search Engine Journal

How To Build A Facebook Ads Dashboard In Google Data Studio

Facebook Ads Reporting
June 2022
Search Engine Journal

TikTok Ads For Beginners: A Complete Guide & Steps To Success

TikTok Paid Social
April 2022
Search Engine Journal

7 Ways To Segment Your Audience For Successful Retargeting

Retargeting Audiences
February 2022
Search Engine Journal

How To Use Google Ads For Shopify Success

Google Ads Shopify eCommerce
December 2021
Search Engine Journal

4 Ad Customizers to Improve Google Ads Campaign Performance

Ad Customizers Google Ads
June 2021
Search Engine Land

Why marketing mix modeling is crucial in 2025 and beyond

MMM Data Strategy
November 2024
PPC Hero

How Automation will Reshape the Role of the PPC Manager in 2025

Automation PPC
December 2024
PPC Hero

Beyond Keywords: How to Build Winning Campaigns with Audience Targeting and First-Party Data

Audiences First-Party Data
December 2024
Mi-3

The rise of zero-click marketing: Brand to conversion rethink required?

Zero-Click SEO
December 2024
AdNews

What we can learn from the Optus outage

Strategy Digital Resilience
November 2023

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